In this economy, making the most of your online presence has never been more critical. The key, of course, is knowing what to expect in 2009 and planning your internet marketing accordingly.
For instance, Google is expected to change the way it determines how to display its search engine listings, placing greater weight on:
1) Regional-based search results, showing listings limited to your regional area based on your IP address
2) Behavior-based search, showing listings relevant to the type of websites you have visited before
3) Universal-based search results, showing listings of websites that contain audio or video elements
Equally important to search engine optimization is your sales approach. After all, what's the point of driving traffic to a site that won't convert leads into customers? To that end, elements of internet marketing to concentrate on in 2009 include:
- Blogging 2 to 3 times per week â€“ not only because the search engines like to see fresh content, but because your visitors do too
- Providing interesting, educational content â€“ keyword-optimized of course, but also compelling enough to engage readers
- Adding a live chat option to your website â€“ enabling visitors to ask questions and receive answers immediately
- Maintaining a consistent monthly newsletter program â€“ giving your customers the information they need to make smart decisions about your products or services
- Translating your site's content into other languages â€“ especially Spanish, as Hispanics in the United States spend more time online than non-Hispanics do
Finally, it is essential in the New Year that you track the success of your internet marketing with Google Analytics so you can see what's working and what's not. For more information, check out our three-part blog series â€“ Google Analytics: 1) The Basics of ROI for SEO, 2) Tracking Visits from Start to Finish and 3) Google Website Optimizer.