Google SEO Starter Guide Part I: Meta Tags

When it comes to finding your website, both search engines and visitors look to your title and keyword/description meta tags. So it is essential to your search engine ranking and click-through conversions that you optimize these tags accordingly.

Based on the suggestions outlined in the “Google Search Engine Optimization Starter Guide,” coupled with our own SEO experience, CyberMark recommends the following tips for the creation of these important tags.

Title Meta Tags

Although the title tag is not technically a “meta” tag, its relation to the meta tags is close, and it works in conjunction with the meta tags. The title tag is the first line of text displayed in search engine results. It should provide a short, general overview of what the page is about. Every title tag should be unique to each page, simply depending on its content.

When you visit a particular webpage in your web browser, the title tag is also visible at the top of your web browser window, and in the browser tab in your task bar.

Description Meta Tags

This is the block of text the search engines use a majority of the time to display in search engine results directly underneath the title tag (and above the URL) ). Or the search engines may pull text from the content of your webpage if they feel it is more valuable. Search engines do read the description meta tag so keyword-rich text is important, but this section should be geared primarily toward users. So in one or two sentences, or a short paragraph, provide a compelling summary of the contents of the page. As with the title and keyword meta tags, your description meta tags should be unique to each page, dependent on its content.

For both title and description meta tags, words searched by the user, and found by the search engines, will be bolded in the search results. Seeing these terms in bold helps users more quickly and easily determine how closely your page matches what they're looking for – just one more reason to know how your target audience searches for what they want so that you can choose your words accordingly.

Keyword Meta Tags

The keyword tag has long been devalued by the Search Engines. While some search engines still look at the keyword tag as part of their ranking algorithm, its value is very low, to nonexistent. If you do choose to utilize the keyword tag, be sure to use keywords relative to the content on the page, and keep it to 7 to 9 keywords max.

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