Making the Most of Facebook News Feed Ads

What makes ads in the Facebook News Feed so invaluable is the prospect of Facebook users giving them just as much attention and value as they would a regular Facebook post. What makes ads in the Facebook News Feed so invaluable is the prospect of Facebook users giving them just as much attention and value as they would a regular Facebook post.

Facebook News Feed ads appear as posts within the News Feeds of targeted Facebook users. As astronomical as Facebook traffic may be, it’s not enough to slap any old ad up there. It’s important you take the time to make the most of this unique addition to your pay per click advertising campaign.

1) Think like a Facebook user, not an advertiser. If the ad you create for the News Feed doesn’t look and sound like a post you might make to your Facebook page, it needs work.

What makes ads in the Facebook News Feed so invaluable is the prospect of Facebook users giving them just as much attention and value as they would a regular Facebook post. That’s not going to happen if you don’t take the time to adjust the style and tone of the ad accordingly. In fact, its presence among regular Facebook posts will make a “salesy” ad stick out like a sore thumb.

At the same time, the ad still needs a call-to-action that ultimately inspires Facebook users to click-through to your landing page. Note, in addition to the link leading them to the landing page, a user’s click anywhere on the text or image will do the same.

2) Choose your image carefully. Facebook has made News Feed images bigger (not just within ads, but within all posts to business and personal pages), as it’s believed these larger images will increase click-through’s. So choose your ad image carefully. The more dynamic, compelling, and professional it is, the more attention and response it’s going to get.

3) Carefully follow the ad specifications. Facebook has made the same specs workable for all ads on both desktop and mobile ad units:

  • 25-character headline
  • 90 characters of text
  • 154 x 154 pixel image
  • 200 character link description

4) Monitor ad Likes, comments, and shares. While the ultimate goal of a Facebook News Feed ad is leading users to your landing page, don’t underestimate the power of Likes, comments, and shares.

Consider how you view your own Facebook News Feed. The more comments a post has, the greater its perceived value. So you likely take more time with those posts and, in turn, click through to whatever page or link it’s associated with (if any). That’s the same experience you want users to have with your News Feed ad.

Keeping an eye on Likes, comments, and shares is a great way to learn more about your target audience — not only in terms of how they’re responding to your ad, but how they’re talking about what they want, what they think of your product, what they think of your competitors’ products, and any number of other thoughts they may feel compelled to share in typical Facebook fashion.

5) Study your News Feed. On the off-chance you’re someone who doesn’t check in to Facebook on a daily basis, try picking up the pace a little. The more accustomed you are to seeing what posts work and what posts don’t (paid and otherwise), the better you’ll be at creating post-worthy ads for the News Feed.

Do you need support for your pay per click advertising? CyberMark International can help. Contact Us for more information.

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