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How To Optimize Content for Google’s New Enhanced Search

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As Google search gets smarter, your website’s content needs to follow suit. And it’s not just a matter of avoiding keyword-stuffed pages. How you think about keywords and how you format your content needs to change too. Hummingbird Algorithm Among other things, Google’s new Hummingbird algorithm incorporates the conversational search that Google had already incorporated Read More

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Why LinkedIn Advertising is Important

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Why LinkedIn Advertising is Important In a previous post we discussed what LinkedIn is, who uses it, and the major benefits it offers. Though LinkedIn benefits both individuals and businesses, business owners may find that LinkedIn is especially helpful and can put them miles ahead of the competition because of the relative novelty of their Read More

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Social Media Strategy: What to Consider

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Many businesses feel overwhelmed by the prospect of integrating a comprehensive social media marketing strategy. While new technology requires some adaption, in the long run businesses will find this strategy beneficial for business growth. Whether your business is new to social media, or has a current strategy that isn’t proving successful, CyberMark can help. With Read More

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Top 5 Trends in Pay Per Click

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People are always looking for new opportunities in future marketing trends. With new opportunities come new possibilities and new potential for growth. Here are five new trends in PPC that you should consider for 2013: Take advantage of mobile We’re entering an age where more people are accessing the internet with their mobile devices than Read More