7 Essential Ingredients of Every Successful Website

When it comes to website development, there are certain elements that are absolutely critical for a website to be successful, especially if the purpose of the site is to generate leads or facilitate sales. Here are seven tips from our SEO and web design team in Phoenix to improve your website and start growing your business online.

#1. Make a Promise

The first thing visitors want to know when they land on your website is what you’re going to do for them. Be sure that this information is easily available and that it’s compelling. You don’t just want to list your company’s mission; you want to explain why your company can fulfill that mission better than everyone else and how your customer will benefit from choosing you.

#2. Present Your Core Services

What exactly does your company do? Obviously, your entire site is dedicated to showing off your core services and each one will probably have its own page. However, it’s also ideal to include your most popular services on the home page so visitors can quickly and easily see what you’re all about.

#3. Build a Lead Funnel

Your website isn’t just for bottom-funnel prospects that are ready to make a purchase; it’s also for prospects in the research stages of the buying process.  An easy way to start building a lead list is to offer content to answer questions your prospects have while they’re still discovering that they may have a need for your product or service. For example, a local pest control company may offer a downloadable guide to the most common insects in their region. When prospects are looking up pests in their home to learn more about them and determine whether they need an exterminator, this information can help push them through the sales funnel. In return, you gain the prospect’s contact information so that you can market to them in the future. Your content offer can be any number of things, from eBooks and whitepapers to webinars and case studies.

#4. Create Fresh Content

It’s important to show that your company is active, and a great way to do that is to feature fresh, new content. A social feed or blog that shows recent activity is a great way for your visitors to see what you have been doing lately and show off how involved you are in your business.

#5. Establish Your Credibility and Gain Trust

Placing customer logos, testimonials, reviews, and any accolades you have earned on your homepage is a great way to established trust and social proof. Visitors want reassurance that you can actually follow through on your promises, and these elements provide that. We recommend showing off verified reviews from trusted 3rd party review sites along with awards and accreditations from reputable organizations in your industry and community, and investing in your website’s authority with up to date HTTPS certificates and website security.


#6. Use Video

Nearly 50 percent of internet users look for videos related to a product or service before visiting a store. For most small businesses, this is a must-have. Additionally, including video in a landing page can increase conversions by 80 percent. Not only can videos engage your website visitors, but they also help humanize your brand as the viewer gets a sense of who you are and what you stand for. When they do make contact, you won’t just be a voice on the other end of the line for that prospect.

#7. Drive Your Visitors to Take Action

Generally, the punctuation at the end of the page, and your call to action (or CTA) is perhaps the most critical element of your website. This is what prompts visitors to do something, such as download a free report, schedule a consultation or request more information. Whatever your CTA is, it’s important to make sure it is both useful and relevant.

By including all of these core elements in your website design, you stand a much higher chance of attracting the kind of leads you want. In Phoenix, few website design firms offer such comprehensive marketing services as CyberMark. As an industry-leading website design and SEO firm in Phoenix, CyberMark can help your business take off with an expertly crafted website and aggressive marketing. We go beyond website development and help you increase your rankings to get more visibility and online presence. To learn more about what we can do for your company, give us a call at (623) 889-3380 or contact us online today to request a FREE marketing evaluation!

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