No matter how clean you think your home is, there’s always something lurking under the surface that needs attention — a dusty shelf, a cluttered drawer, a carpet that needs a deep clean.
The same goes for your small business website.
Even if your website looks fine at a glance, it might not be working as hard as it could to attract customers, build trust, or drive sales. This year, take time to perform a thorough website audit. A little website “spring cleaning” could make a big difference in your online success.
Here’s a detailed checklist to help you spot common issues and make sure your site is helping (not hurting) your business growth.
- Is Your Site Mobile-Friendly?
Today, more than half of all web traffic happens on smartphones and tablets. If your site isn’t easy to use on a small screen, you may be losing out on customers.
Quick Test:
Pull up your website on a smartphone.
- Is the text large and easy to read without zooming?
- Are buttons and links big enough to tap easily?
- Does the layout adjust smoothly to the smaller screen?
If the answer to any of these questions is “no,” it’s time for a mobile-friendly website update. Google also favors mobile-friendly websites in search rankings — so this fix impacts both your user experience and your SEO.
- Are Your Social Media Icons Easy to Find?
When you first added social media to your website, it might have been an afterthought — tucked away at the bottom of the page.
But today, your social presence is part of your brand’s credibility.
Make sure your social media icons (Facebook, Instagram, LinkedIn, etc.) are:
- Visible at the top of your website (near your phone number or menu)
- Easy to click on both desktop and mobile
- Linked to active, updated social profiles
Pro Tip:
Even if a visitor isn’t ready to buy, following you on social media keeps your business on their radar.
- Are Your Locations, Hours, and Contact Info Up to Date?
This sounds simple, but you’d be amazed how often businesses forget to update basic info.
- Has your address changed?
- Have your operating hours shifted?
- Is your phone number still correct?
- Are you promoting old offers or out-of-date services?
Why it matters:
- Customers rely on this information to visit, call, or book with you.
- Google Maps, Apple Maps, and local listings pull from your site — bad info hurts your visibility.
Check your site and your Google Business Profile to ensure everything matches.
- Is Your Website Content Fresh and Accurate?
Website content isn’t a “set it and forget it” situation. Products, services, customer needs, and search engine algorithms are always evolving — and your website should, too.
Review every few months:
- Are your product or service descriptions accurate?
- Have your offerings expanded or shifted?
- Could any pages benefit from new examples, updated statistics, or a clearer call-to-action?
Even small content updates can make a big difference — refreshing your SEO signals and keeping your site feeling alive to both visitors and search engines. Here are more tips to make the most of outdated website content.
- Is Your Blog Current?
An active blog shows potential customers (and search engines) that your business is alive and well. If your last blog post is from two years ago, it can actually hurt your credibility. You don’t have to blog every week — even one post per month keeps your site feeling fresh.
Ideas for small business blogs:
- Answer common customer questions
- Share helpful tips or “how-to” guides
- Spotlight customer success stories
- Highlight new products, services, or team members
Fresh blog content also boosts your SEO, helping you rank higher on Google for relevant searches.
- Is Your Online Store Accurate and Up to Date?
If you sell products or services online, your e-commerce pages need regular checkups, too.
Audit your store:
- Are all products available and priced correctly?
- Do images and descriptions match what you’re selling today?
- Are there any outdated promotions still visible?
Broken or outdated listings frustrate customers and hurt your credibility. A clean, accurate store keeps shoppers confident and ready to buy.
- Are All Your Internal Links Working?
Internal links (links that connect pages within your own site) help users navigate easily — and they help search engines understand your site’s structure.
Check:
- Do all links point to live, relevant pages?
- Are there broken links that need fixing?
- Are you using internal links smartly to guide visitors to next steps (like contacting you or reading more)?
Pro Tip:
Tools like Screaming Frog SEO Spider or even Google Search Console can help you find and fix broken links across your site quickly.
Your Website Should Work As Hard As You Do
A clean, updated website doesn’t just look better — it performs better in search, keeps visitors engaged longer, and ultimately drives more leads and sales for your business. But if you’re feeling overwhelmed by everything that needs to be done — we’re here to help.
Let’s make your website your hardest-working employee. Contact us today to schedule a consultation!
