Businessman hand touching icon of global network connection for franchise marketing system.
02 Mar 2020

The Importance of Franchise Marketing

Franchise marketing is the strategic use of digital content strategies to establish an online presence. These digital marketing strategies are how the franchisees will gain and retain customers while driving brand awareness. With CyberMark’s digital marketing services we work with both the franchisor and franchisee to ensure marketing material is kept within brand standards across the different locations while meeting the needs of each franchise itself.

 

How do I curate a single cohesive brand story and marketing strategy for our franchises?We handle all of this with our social media, SEO, pay per-click advertising, and website services. By having one source in communication with corporate locations we can serve as an additional filter to help each franchise maintain brand standards.

 

Social Media:

One of the biggest drivers of online presence is social media
. These social platforms are a fun and creative way for each location to use brand voice to really connect with their local customers. A common area of opportunity, however, is consistency and quality in brand voice. We handle this opportunity by having our team of social media experts manage the social media accounts. By doing this we act as a neutral third party to communicate and understand the needs from both a corporate level to a franchise level.

 

We use platforms to plan your content out a month in advance to broadcast across the most popular social media platforms including:

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

 

Facebook PPC advertising:

PPC or Pay Per Click Advertising is one of the best ways to put your company directly in front of your customers. Our PPC team monitors these platforms during your campaigns to ensure optimal targeting.

We offer three services for this:

  • Paid Search Advertising

This method places an ad for your website as a search result in a Google. These ads can be highly customizable to specific locations and demographics. This is a great way to target your customers who might not be on social media.

  • Facebook Advertising

With over 2 billion monthly users, Facebook Ads Services can give your business significant exposure. These targeted ads will be displayed in Facebook users’ feeds across mobile, tablet, and desktop.

  • Display Advertising

One of the more traditional online marketing techniques provides great visibility for your business. Display ads are typically banners that display across websites and can be seen on most devices.

 

SEO:

Search engine Optimization is a very important service that accompanies your website. Our team of SEO specialists monitor your website’s traffic and content to develop plans for your website to display at the top of search engine result pages. We manage all aspects of your site to ensure best practices are always in effect. We do this through high quality, on brand content creation with fresh keywords to establish authority for your page. We also handle the backend ins and outs of SEO.

This is accomplished through:

  • Tracking data in Google Analytics
  • Writing Blog posts with keywords
  • Rewording or extending copy on your website
  • Making design changes for a better user experience

 

Website Design:

A website is typically a user’s first experience with a brand or company. Therefore, it’s important to create the right first impression with a high-quality website. A high-quality website design can only get a company so far though, this is where high-quality on brand content comes into play. CyberMark’s web designers come up with on brand designs and copy to give your customers the best experience. By providing a good experience to your customers you ensure that they don’t leave your website for another one to better find the information they are looking for.

 

Two Important Parts of a Successful Website Design:

  • The Text on the Page:

Quality on brand copy is able to identify the users needs and address them. We are able to write quality content that keeps the user engaged longer while providing the information they are looking for.

 

  • The Design of the Page:

Our designers are familiar with creating websites for small businesses and individual franchise micro-sites. When you choose to have one company manage the design and updates to a website you will have brand standards upheld across every site. This ensures that your customers will have a consistent experience regardless of their location.

 

Together with SEO, we offer website design and development for local businesses to franchise websites. We can make updates to your site or create beautiful new sites that use current best practices to help your website become optimized to turn your leads into customers.

 

Google My Business:

An increasingly popular platform, Google My Business, is a very important platform that can get overlooked by the busy business owner or staff. We will make it easy for your business to display on local search results and teach you best practices like responding to reviews or making posts. Also displaying accurate name, address, and phone number for as many locations as you have.