Is my social media program successful?
The goal of organic social media is to establish a brand presence and engage with your fanbase. This is a great way to build a brand voice and maintain customer satisfaction by responding to messages and comments. On Facebook, you can gauge which social media posts are the most popular among your fans by looking at rates of engagement. These include likes, clicks, comments, and shares. On Instagram, you can click “View Insights” beneath each post to see similar metrics.