We dug into our data to break out benchmark KPIs across all of our franchise clients. Check out the ad performance benchmarks our clients are seeing, including:

  • Average Click-Through Rate (CTR) on Facebook and Google (Search + Display) by industry
  • Average Cost per Click (CPC) in Google Ads by industry, for both Search and Display
  • Average Cost per 1000 Impressions (CPM) on Facebook by industry
  • Average Conversion Rate (CVR) on Facebook and Google (Search + Display) by industry
  • Average Cost per Conversion (CPA) on Facebook and Google (Search + Display) by industry

Beauty & Wellness

Google Ads
 - Click-Through-Rate: 4.77%
 - Cost per Click: $1.61
 - Conversion Rate: 18%
 - Cost per Conversion: $12


Facebook Ads
 - Click-Through-Rate: 1.65%
 - Cost per 1000 Impressions: $14
 - Conversion Rate: 10%
 - Cost per Conversion: $12

Fitness

Google Ads
 - Click-Through-Rate: 5.94%
 - Cost per Click: $3.97
 - Conversion Rate: 10%
 - Cost per Conversion: $41.68


Facebook Ads
 - Click-Through-Rate: 1.2%
 - Cost per 1000 Impressions: $14
 - Conversion Rate: 8%
 - Cost per Conversion: $16

*Benchmarks compiled from CyberMark franchise clients over Q4 2020 and January 2021. Conversions refer to form submissions, trackable phone calls and secondary conversion events, such as bookings or on-click events, like button clicks.