Digital Advertising Benchmarks
- Average Click-Through Rate (CTR) on Facebook and Google (Search + Display) by industry
- Average Cost per Click (CPC) in Google Ads by industry, for both Search and Display
- Average Cost per 1000 Impressions (CPM) on Facebook by industry
- Average Conversion Rate (CVR) on Facebook and Google (Search + Display) by industry
- Average Cost per Conversion (CPA) on Facebook and Google (Search + Display) by industry
Beauty & Wellness, CyberMark Clients
Google Ads - Click-Through-Rate: 4.77% - Cost per Click: $1.61 - Conversion Rate: 18% - Cost per Conversion: $20 Facebook Ads - Click-Through-Rate: 1.65% - Cost per 1000 Impressions: $14 - Conversion Rate: 10% - Cost per Conversion: $15
Fitness, CyberMark Clients
Google Ads - Click-Through-Rate: 5.94% - Cost per Click: $3.97 - Conversion Rate: 10% - Cost per Conversion: $35 Facebook Ads - Click-Through-Rate: 1.2% - Cost per 1000 Impressions: $14 - Conversion Rate: 8% - Cost per Conversion: $20
*Benchmarks compiled from CyberMark franchise clients in 2022. Conversions refer to form submissions, trackable phone calls and secondary conversion events, such as bookings or on-click events, like button clicks. See below for benchmarks from different industries from industry aggregator WordStream!
Social Advertising Benchmarks
See below for the average benchmarks on Facebook ads!