Google AdWords Adds Automated Rules

Google AdWords is currently rolling out AdWords Automated Rules, a new feature that will allow pay-per-click advertisers to manage their accounts without having to log in on a daily basis. It is currently available to only a handful of PPC advertisers but will become more widely available in the U.S. in coming weeks.

With AdWords Automated Rules, advertisers can automate changes to specified parts of their account based on criteria supplied by the user. For example, AdWords Automated Rules allows you to:

·Generate more traffic on your peak shopping days by automatically increasing your daily budget on Mondays and decreasing it on Wednesdays

·Change your Max CPC bids based on CTR or conversion rates

·Allow ads promoting a special offer late on a Sunday night when the offer goes live

The new Automated Rules are designed to save time and make effectively managing your account simpler. AdWords encourages anyone who regularly logs in to manage their account to try Automated Rules.

For help on setting up an automated rule, please visit the help center. Here is an introductory video from Google AdWords.

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