Going Local: Regional Pages and Websites

If your business depends on local customers, connecting with those area customers is key to the success of your business. Internet marketing affords you many opportunities to make more customers in the markets you serve aware of just what you have to offer. In our new blog series, Going Local, we discuss ways to build awareness of your business using local SEO.

One way to bring more local customers to your website is through regional pages, web pages that target certain cities, neighborhoods and other areas important to your business.

A regional page contains region-specific text in order to capture the attention of locals searching for products and services relevant to your business. For instance, say you own a shoe repair business in Phoenix. As your customer base mostly consists of customers in need of shoe repair in the Phoenix metro area, you want to include phrases such as “Phoenix shoe repair” or “Phoenix cobbler” to attract local searchers.

It would also be a good idea to have pages for each area you want to target. In this example, we would recommend adding regional pages for each of the Phoenix metro area's biggest cities, including Scottsdale, Glendale, Tempe, Chandler and Mesa.

At CyberMark, we can advise you on adding regional pages and websites that will help you draw in more area customers. We can help you determine which markets are most important to your business, and our professional copywriters can write region-targeted text that is also compelling and informative. Contact us to get more information about how regional pages and websites can have a positive impact on your business.

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