Social Media Trends Your Business Should Follow

Social Media Campaign Ideas For 2023

Are you looking for some creative social media ideas for 2023? Well, you’re in luck! We have compiled a list of content ideas for Instagram, TikTok, and Facebook, just in time for the new year!

1. Reels, reels, reels

Videos, such as Instagram reels, have become the most popular and effective type of content for social media marketing. Studies have found that the average human’s attention span is 8.25 seconds. Videos can help grab and keep someone’s attention long enough to show off your products and services!


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A post shared by The Lash Lounge (@thelashlounge)

Try creating more video content about the “behind the scenes” of your brand/products, showing sneak peeks, and spotlighting your followers. Remember, consistency is key.

2. All aboard the merry-go-round

While Instagram and many other social media platforms have shifted to more video-oriented content, static images still perform well. Specifically, carousel posts.


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A post shared by CyberMark (@cybermarkint)

Carousel posts have been outperforming regular feed posts for social media engagement. Slap more photos in a single post and watch your engagement rate steadily climb!

3. Stop, hashtag time

Hashtags are a valuable asset for any social media post. Hashtags and keywords help broaden your target audience. Keywords in your copy help your social media posts become more searchable. This allows your content to be seen by more people.

When creating social media marketing content, posts with around 20 hashtags tend to have the highest level of engagement. When in doubt, hashtag and keyword it out!


Make sure your hashtags are relevant to your post. For example, if you are posting about a beauty product, you’d use hashtags like (#beauty, #makeup, #selfcare).

If you’re wondering which hashtags to use, you can Google popular hashtags relating to your product or service. From there, you can view each hashtag individually to see how many posts used it on Instagram, as well as its popularity.

4. Holiday season

Want to promote your brand awareness and create a fun and creative social media campaign? Consider doing holiday-themed posts as well as giveaways! People enjoy creative posts centered around the holidays, whether it is new year’s resolutions, memes, or national holidays!


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A post shared by CyberMark (@cybermarkint)

Plus, who doesn’t love the chance to win something? Giveaway posts generate high levels of engagement by actively getting your followers involved. It gets them excited for a chance to win products or prizes.

5. User-Generated Content

UGC (user-generated content) helps to promote personality and trust in a company. People are more likely to place their trust in your business when they are influenced by their peers who also enjoy your content. If your followers promote your content, give them a shout-out or repost with their permission!


Embrace the new year with these 2023 social media campaign ideas! Don’t forget to check out the social media services at CyberMark.

Author avatar
Kathia Avila
Content Writer & SEO Specialist. Creative Writing Major from SF State. Born and raised in Southern California. Began working in E-Commerce and Marketing in 2016.
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