Where to Show Up in 2025
Choosing Social Media Platforms and Optimizing Your Business Profiles
Social media can drive amazing results for companies…when done right! As a small business owner, do you have the time to manage all the different platforms and track their performance to ensure best practices are being met? Unfortunately, we all can’t be superheroes, but thanks to CyberMark, you don’t have to be! Our social media management services offer small business owners the most effective way to reach their current and potential customers.
Social provides your customers with a direct line of communication. It puts your company in their hands and keeps your business active in their mind when deciding where they are going to spend their next dollar. From the awareness & consideration phase to the decision phase, social media is a great tool to use in every step of the buyer’s journey.
So you’re ready to get consistent with your social media game—great! But before you start posting up a storm, make sure your business is showing up in the right places and your profiles are actually doing their job.
Let’s break it down: where to be in 2025 and what to include in your social profiles so people can find—and trust—you.
🧭 Choose the Right Social Media Platforms for Your Business
Not all social media platforms are created equal
A social media evaluation is extremely important in providing us with insight on how to make your social media work for you! From past post performance and other insights such as, time of day, comments, shares, and likes, this information will help us determine which platforms will best complement your business and audience! Over time we will strengthen your social media presence to, in turn, improve ROI. This ensures we are using the right platforms to connect with the right audience. Our social media know-how will get you the shares, comments, and likes your business needs!
You don’t need to be on every platform. In fact, most small businesses are better off focusing on just one or two where their customers are already spending time.
Here’s a quick guide to the big ones in 2025:
As one of the top social media agencies in Phoenix, we work with our clients to build out personalized and intentional social media plans. If you are new to the social world or have existing accounts, we work with you to maximize your social media performance. Each of our clients receives a monthly content calendar with pre-planned posts that have been curated based on your brand, services, and goals.
Still a go-to for local businesses. Great for events, reviews, and community engagement. If your customers are over 30, this is probably where they are.
Perfect for visual businesses like salons, restaurants, or home services. Stories and Reels are your friends. Great for showing off your work and giving behind-the-scenes peeks.
✅ TikTok
If your business can handle short, fun, creative videos (and your customers are mostly under 40), TikTok might be a great fit. Huge opportunity for reach, but it takes a little more time and creativity.
Ideal for B2B businesses, consultants, or any brand wanting to build credibility and thought leadership. Great place for networking and sharing helpful or inspirational content.
✅ Google Business Profile (wait—is that social?)
Not exactly—but it is one of the most important platforms for visibility, especially for local businesses. It shows up when people search for you, and it supports posts, reviews, and photos. Treat it like a mini social platform and keep it updated!
🛠️ Optimize Your Social Profiles (Yes, Every One)
Before you post a single thing, make sure your profiles are fully filled out and accurate. Inconsistent or missing info is one of the biggest reasons people bounce.
Here’s what to include:
🔎 NAP = Name, Address, Phone
Make sure your business name, address, and phone number are exactly the same across all platforms (yes, even punctuation matters). Consistency helps your credibility and your SEO.
📸 Profile & Cover Images
Use your logo as your profile pic, and make sure your cover image reflects your brand (like your storefront, a product, or your team).
🕐 Business Hours
Double-check your open hours and keep them updated—especially on holidays or special events.
✍️ About Section
Write a short, friendly description of who you are and what you do. Include relevant keywords like your service or industry. Example: “Locally owned HVAC company serving Phoenix homes since 2010.”
📍 Location & Service Areas
If your business has a physical location, include your address and map. If you’re mobile or virtual, clearly list your service areas (city names, zip codes, etc.).
📣 Link to Your Website
Don’t make people guess—include a clickable link to your website, booking page, or contact form.
💡 Why This Stuff Matters
Your profile is your first impression—and sometimes your only impression. Customers will decide in a split second whether you’re legit, local, and active. Give them everything they need at a glance, or they’ll move on to someone else.
Brand Voice
Having an online presence is only part of a successful digital marketing strategy. For maximum efficacy in your online presence, brand voice is another important piece to nail down. At CyberMark we work with small businesses to large franchises to maintain and in some cases, develop brand voice. By using a dedicated team of marketing specialists, we are able to operate as a filter to ensure all online communication is cohesive and on-brand.
Brand voice helps your business become familiar and recognizable. Over time this builds trust with your customers through constant messaging. In franchise marketing, we are still able to create personable and unique content within the boundaries of each client’s specific brand guidelines.
Think of your brand voice like your business’s personality online. Are you the friendly neighbor? The quirky creative? The polished pro? The key is to sound like you—just a version of you that shows up the same way every time.
Start by asking yourself:
- What do my customers expect from me?
- How do I naturally talk to clients in person?
- Do I want to be more fun, more educational, more high-end?
Then, pick a tone and stick to it. Whether you’re writing a caption, replying to a DM, or responding to a review, keep it consistent.
Some popular brand voice styles:
- Friendly + Helpful: “Need help picking the right option? We’ve got your back.”
- Witty + Playful: “We clean up nice. Your nails will too.”
- Professional + Polished: “Our team is committed to excellence in every detail.”
When in doubt, aim for clear, conversational, and kind. It’s not about being perfect—it’s about being recognizable and relatable.
Want help building your social strategy or optimizing your profiles across all platforms? Contact us here and let’s make it happen.
