One of the reporting tools that CyberMark offers is the real-time Reporting Dashboard, which provides access to all the KPIs associated with each marketing channel. We recommend using the dashboard for analyzing performance across long periods of time or deep-diving specific channels. You can also export data to a CSV for use with your own reporting tools. See below for tips and guides for navigating the dashboard.

Update: The latest version of the CyberMark Reporting Dashboard is live! Read all about it on our blog.

Logging into the Reporting Dashboard

There are two ways to log into the CyberMark Reporting Dashboard.

1. Log in with your email and password at https://reports.cybermark.com
2. Click the link in the report email we send at the beginning of the month

If you are unable to log into the reporting dashboard, you can reset your password or contact marketing@cybermark.com and ask for an access link to your reporting dashboard. For most clients, our team can supply a link to view the dashboard without an additional username and password. Note: if you own multiple businesses or manage multiple locations, you will need to reset your password in order to access the dashboard.

Navigating the Dashboard & Features

The CyberMark reporting dashboard includes built-in features to customize your view and get the data you need.

• Adjust the date range and comparison period
• Use filters to isolate data to certain channels, devices, and more
• Export tables into a spreadsheet for additional flexibility
• Download channel-specific reports

Overview of the Advertising Dashboards

When we look at digital advertising metrics,  there are four questions that help us determine what’s working across the brand and areas of opportunity, regardless of the ad platform.

1. How many conversions did the ads generate and what was the average cost?
2. Which channels or campaigns are driving the best results?
3. Which keywords and ad creative are driving the best results?
4. How are the KPIs trending over the past year?

In the dashboard, you can look at performance as a whole via the Advertising Summary page, or you can dial into specific channels to see performance on Facebook or Google only, for example. Watch the video below for a tour of the advertising pages.

Overview of the Website Dashboard, Powered by Google Analytics 4

Powered by Google Analytics 4, this dashboard provides valuable data on user traffic, marketing channels, user demographics, website conversions, and engagement. By analyzing this data, you can tailor your content and design to target specific user demographics, optimize your marketing efforts, and track the performance of your website over time.

When we look at the website analytics,  there are four questions that help us determine what’s working on the website and areas of opportunity.

1. How are people finding the website?
2. What steps are users taking to convert into customers?
3. What content are users engaging with on the site?
4. How is the website traffic trending over the last year?

For Franchisors – Location Microsite Dashboard

Rollup reports, which are created by combining performance across all locations in a multi-unit company, are available with certain Digital Utilities tiers. With this report, you can see the total number of website users and conversions generated across all location microsites, as well as benchmark performance by averaging the users and conversions across all location microsites. Filters are available to narrow the selection to specific locations, devices, campaigns, etc., and you can also export microsite performance by location using the data tables.

Overview of the Google Business Performance

When we look at Google Business Profiles, there are four questions that help us determine what’s working across the brand and areas of opportunity.

1. How many people found the business profile?
2. What actions are people taking to engage with the business? (website clicks, phone calls, get directions clicks, online orders, chats, etc)
3. What are customers saying in reviews?
4. How is the business profile trending (views and actions) over the last year?

Check out the video below for a walkthrough of Google Business Profile metrics.

Looking to elevate your Google Business Profile? Click here for resources to help.

Overview of the Organic Search Dashboard, powered by Google Search Console

When we look at Google Search Console’s metrics,  there are four questions that help us determine what’s working across the brand and areas of opportunity.

1. How many times was the website listed in organic search results?
2. How many people clicked on the website from organic search?
3. Which keywords are people using to find the website?
4. How is search visibility trending over the last year?