It’s not uncommon to not receive a lead for one to two days. We look at performance over a period of time, such as the last 7 days, 14 days, and 30 days to determine if your account is performing well and what optimizations need to be made to improve your campaign/s performance. We would only be able to gather very little and inconsistent data if we looked at your account performance daily versus monthly. This means that we would not be able to efficiently optimize your campaign/s to get the best performance out of your account. If you are ever concerned about your campaign/s performance, please feel free to reach out to firstname.lastname@example.org and we’ll be happy to take a deeper dive into your account to make sure your account is operating at peak performance. However, I would like to assure you that we closely monitor campaign performance and make any necessary optimizations to your account on a monthly basis.