What’s the Difference Between a Lead Page and a Landing Page
Brands with multiple locations in the same region often see users visit one location’s page first, then end up browsing and converting on a different location’s page. It’s also common for users to land on the homepage of the website and then navigate to the service or location page they become a lead on. The function of the Landing Page and Lead Page reporting is to allow you to understand the customer journey as people browse your website and convert.