Choosing a Business Category for Your Facebook Page

Local Business or Place

You’ve got a storefront. People can walk through your doors.
This is your page type.

It’s built for businesses with a physical location. Facebook will let you list your hours, parking options, and even let people “check in” like modern-day travelers marking their map. Bonus: those check-ins show up on your page, right next to your likes — social proof, straight from the trail.

• Attractions/Things To Do
• Bank
• Bar
• Book Store
• Concert Venue
• Food / Grocery
• Hotel
• Local Business
• Movie Theatre
• Musuem/Art Gallery
• Outdoor Gear/Sporting Goods
• Real Estate
• Restaurant / Café
• School
• Shopping / Retail
• Spas/Beauty/Personal Care

TIP: If you only sell online, skip this and keep reading. Facebook’s got better fits for your digital setup.

Company, Organization or Institution

You’re not trying to bring people through a front door — you’re building a brand.

Maybe you’ve got multiple locations. Maybe you don’t need walk-in traffic at all. Maybe you’re a service-based biz or a nonprofit. This is your page. This is also the best option if you’re running an eCommerce business and selling exclusively on your own site — no retailers or resellers.

Facebook for Franchises Best Practice: We recommend that multilocation and franchise brands use this page type for their corporate online presence and set up franchise location pages using the Store Pages Structure.

TIP: If your product is sold through multiple shops or websites, keep reading. The next one might fit like a glove.

• Automobiles and Parts
• Church
• Company
• Computers/Technology
• Consulting/Business Services
• Cause
• Food/Beverages
• Health/Beauty
• Insurance Company
• Internet/Software
• Legal/Law
• Non-Profit Organization
• Retail and Consumer Merchandise
• Media/News/Publishing
• Travel/Leisure and many more.

Brand or Product

Your goods are out there — on shelves, in carts, and across the web.

If your product is sold by other retailers, on multiple sites, or even in big box stores someday — this is your arena. Think Apple, Adidas, Coca-Cola. Big players. Big reach. If you want your brand to stand tall, plant your flag here.

• App
• Appliance
• Baby Goods/Kids Goods
• Cars
• Clothing
• Electronics
• Food/Beverages
• Furniture
• Games/Toys
• Health/Beauty
• Jewelry/Watches
• Kitchen/Cooking
• Pet Supplies
• Vitamins/Minerals and many more.

Artist, Band or Public Figure

You are the brand.

Whether you’re an artist, author, musician, speaker, influencer, or just someone who’s got something to say — this page type is all about you.

Real talk: If you’re dabbling in anything political (even just opinionated content), Facebook’s going to ask you to verify you’re a real person. That means mail, codes, and a bit of patience. But once you’re verified, you’re clear to roam.

TIP: Promoting a book? Consider the next page type — Entertainment — for better options like adding an ISBN.

• Actor/Director
• Artist
• Athlete
• Author
• Business Person
• Chef
• Coach
• Doctor
• Entertainer
• Journalist
• Lawyer
• Musician/Band
• Politician
• Teacher
• Writer and many more.

Entertainment

TV shows, movies, books, podcasts, and more — this is the playground for content.

If your business is the content — not the person behind it — pick Entertainment. It’ll give you the right fields (like ISBN for books, or genre for shows) and put your business in the right light for fans and followers.

• Album
• Book
• Concert Tour
• Library
• Magazine
• Movie
• Radio Station
• Record Label
• Sports Venue
• TV Channel
• TV Show and many more.

Cause or Community

For movements, missions, and message-based pages. This is the wild card. No dropdown. No categories. Just a page and a purpose. But heads-up: many nonprofits, churches, health orgs, and schools are better served by the Company or Local Business page types — depending on how they operate.

Your best move? Click into each page type and browse the categories. Facebook’s setup wizard will serve you the right info boxes based on what you choose — so make sure it fits like a well-worn boot.

Final Word

Facebook’s page types aren’t just labels — they’re tools. The right one helps your business show up stronger, connect with the right people, and get seen by the search engines that matter. So take a moment. Choose wisely. Build your presence on solid ground.

Need a hand navigating the social media landscape? We’ve helped plenty of brands blaze their trail — and we’d be glad to help you too.

Let’s build something worth discovering. Schedule a FREE consultation.