If visitors to your site do not see immediately how your product or service can help them, chances are they're not going to stick around to find out. Instead of digging through your text for answers, they'll simply move on and explore other sites until they find one that does its website marketing right!
By leading with a list of benefits for the text on your web pages, you will:
- Ensure that potential customers do not miss the benefits of what you have to offer
- Encourage visitors to delve deeper into your content for details
- Increase the likelihood of converting leads into sales
Of course, this does not mean that the first line of text on your web page should be a bulleted item. You need a compelling intro paragraph to set the tone. However, you should try to incorporate your benefits list into the second or third paragraph of your text â€“ essentially in the top one-third of the page where your list of benefits cannot be missed.
After learning the benefits of your product or service, potential customers naturally wonder about the features. Further down the page, devote a bulleted list to features too. This draws readers deeper into your content, gives them the details they need to know and, as with all bulleted lists, it also helps to break up the text for a more reader-friendly experience.
Throughout this blog series, â€œ30 Days to Bigger and Better Website Marketing,â€ please direct any questions to our contact us page or ask via the comments section of this blog.