Going Local: New Study Reveals Insights on Local Search Marketing

If your business depends on local customers, connecting with those area customers is key to the success of your business. Internet marketing affords you many opportunities to make more customers in the markets you serve aware of just what you have to offer. In our new blog series, Going Local, we discuss ways to build awareness of your business using local SEO.

The results of a new local search study from Internet marketing research company ComScore and online and mobile marketing firm 15 miles were revealed at the SMX East Conference earlier this month. The study followed 2,000 consumers who accessed local business information this summer. Here are some of the highlights of the study:

·81 percent of consumers age 18 to 34, 69 percent of consumers 35 to 54 and 56 percent of consumers age 55 and older look to the Internet first to find out more about a business online.

·86 percent of consumers use multiple resources to research a business before deciding using the business’ services.

·69 percent of consumers said they are more likely to use a company if they can find their information on social networking sites such as Facebook or Twitter.

·Regarding desired behavior on social networking sites, 81 percent of consumers want companies to respond to posts and messages; 78 percent want to see coupons, specials and promotions; 66 percent want to see pictures.

·60 percent of consumers, including 78 percent of social networkers and 71 percent of mobile searchers, said they factor in reviews and ratings of a business online into the decision whether or not to use their services.

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