Everything You Need to Know About LinkedIn

It's like being covered in a blanket of peopleEverything You Need to Know About LinkedIn­

In a globalized economy it is exceedingly important to build connections and relationships with other people and businesses. Luckily, the internet allows for a thicker and more thorough “little black book” than ever before possible. With over 200 million members worldwide, LinkedIn is the largest online professional social network in the world today. With LinkedIn, you can create and maintain an online profile specifically designed for professional networking. By joining the network you are able to meet other professionals, connect with businesses, and view available jobs, news, updates and insights. The versatility of the site makes it great as a job-search tool, a sharing platform and a forum for discussion. It is generally recommended that all business maintain a LinkedIn profile as a form of social outreach. Take a look at the Frequently Asked Questions below for more information.

Who uses LinkedIn?

LinkedIn differs from other personal social network platforms such as Facebook and MySpace because it was built for professionals who want to use their existing and future social networks to build a career, get leads or connect with potential business partners — rather than simply connecting with friends, or sharing pictures and video. The network currently has over 200 million members across the globe that consists of job seekers, small businesses, and corporate businesses looking to hire. According to Business Insider, the age group that tends to use LinkedIn ranges from ages 18 to over 55. When it comes to businesses that utilize the site, the range is anywhere from small businesses run solely by their owner to large companies that have over 10,000 employees.

How Does LinkedIn Work?

LinkedIn can be a bit more difficult to use and navigate than other social media networks. It is completely free to sign up and create an account (although you have the choice to upgrade to a paid membership). Once you have signed up you will be able to customize your own professional profile. Because the site is made up of professionals, it is important that you act It's important that you post less personal information and represent more of your business and working side. LinkedIn is not the place for you to post photos of your family, or you having a good time with your friends. Below is a short list of things to include in your profile:

  • A summary about yourself or business
  • Contact information
  • Links to your website/blogs/twitter
  • Your Resume
  • Work History

After you have set up your profile, you can publish your page for others to view and start building connections. A connection on LinkedIn is a person that you know or would like to know more about. The general purpose of connections is to build your circle with people that you have a direct connection to, and from there, to branch out and join other connections.

What are the Benefits of Using LinkedIn?

Now that you understand what LinkedIn is and how it works, it's time to start using the site to your advantage and reap the benefits. Regardless if you are a small business owner or a professional seeking employment, there are different ways that you can benefit from LinkedIn. Below are two lists — the first lists the benefits of the site to individual members and the second lists the ways it works for businesses:


  • Search available career opportunities
  • Obtain online recommendations
  • Connect with professionals in your field
  • Build professional relationships
  • Become discovered by companies recruiting for employment
  • Receive job email alerts

Business Owners

  • Find quality individuals to hire for your company
  • Find individuals that can perform free-lance work for you
  • Find business partners and clients
  • Advertise to over 200 million users
  • Build your online reviews
  • Check in on competitors
  • Increase visibility

Understanding what LinkedIn is, who is using the network and the benefits that it provides is important for any business owner. Once you grasp these concepts, the opportunities that this social network will provide are endless. To learn more about the different social media platforms and how they can benefit your business, check out our Guide to Diagnosing Social Media Needs and give CyberMark International a call today at (623) 889-3380 for a free web consultation.






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