The 2025 International Franchise Association (IFA) Conference is just around the corner. Not only is it taking place in Las Vegas—one of the most exciting cities in the world—but it’s packed with incredible opportunities to learn, network, and grow your franchise.
While we won’t be attending this year, we still wanted to share our top session picks and insider tips to help you make the most of your experience. Plus, we’d love to follow along—tag us in your IFA updates!
Day 1: Get Acclimated & Kick Things Off
February 2/9
After you check in and grab your Welcome Bag, take a few minutes to get your bearings—the Mandalay Bay Convention Hall is huge!
Then, get ready to jump into the action:
- The Big Game Watch Party – RSVP and join your franchise peers to enjoy the Super Bowl in the Oceanside Ballroom.
- Poker Tournament @ 7 PM – A little friendly competition never hurt anyone! If you love a good game, this is a fun way to kick off the conference.
Day 2: Power-Packed Learning & Networking
February 2/10
Day 2 is filled with insightful breakout sessions and networking opportunities.
Here are some must-attend sessions:
Half-Day Sessions (1:00 PM – 4:00 PM):
- AI & Beyond: Supercharge Your Brand
- Franchise Recruitment Mastery
- Supplier Synergy: Unlocking the Power of Strategic Partnerships in Franchising
Full-Day Courses (9:00 AM – 4:00 PM):
- Delivering Effective Field Support That Franchisees Value
- Level Up Your Financial Coaching
- The 4 Disciplines of Execution: Achieving Your Wildly Important Goals in Franchising
- IFA Fran-Guard™ Franchise Sales Management & Compliance Program
Pro Tip: If this is your first time at IFA, don’t miss the New Member & First-Time Attendee Reception—it’s a great way to meet people and get comfortable with the conference.
Evening Event: After a full day of learning, head to the Exhibit Hall Opening Reception to grab a bite, sip a cocktail, and explore all the latest franchise solutions.
Days 3 & 4: Even More Value-Packed Sessions
February 11th & 12th
At this point, the conference is in full swing, and there’s no shortage of must-attend events.
Brand Gear Day (2/11) – Show off your company pride! Wear your franchise’s best swag and post a photo using #TeamFranchising for a chance to win prizes.
Start the day with the Prayer Breakfast, then jump into high-value breakout sessions, covering topics like:
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- AI & Automation: Using Next-Level Automation to Deliver Exceptional Customer Experiences
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- Harnessing Technology to Drive Franchise Sales & Growth
As a digital marketing agency, we know that AI and automation can transform the customer experience. Many franchise sales fall through because of slow or inconsistent follow-up—leveraging cutting-edge technology ensures more conversions and better engagement.
Roundtables on 2/12 – Learn directly from franchising gurus who have been in your shoes and know what it takes to scale successfully.
Don’t Forget to Network!
Throughout the conference, make sure to attend the mixers, meet-and-greets, and networking dinners—these events are where true connections happen.
Swing by the Expo Hall! Grab some swag, meet vendors, and explore game-changing solutions for your franchise.
Missing Us at IFA?
Even though we won’t be there in person, we’re still here to support your franchise growth. From cutting-edge website solutions to franchise development advertising and best-in-class SEO programs, we help brands scale smarter.
Tag us in your IFA experience—we’d love to see what you’re learning! Or, if you have questions about franchise marketing, advertising, or digital strategies, let’s chat! We’re just a call away.
#IFA2025 #TeamFranchising #FranchiseGrowth #MarketingforFranchises
