
- Attract new customers who are searching for products and services related to your brand
- Encourage users to click and engage with your content
- Generate leads who are interested in learning more about your brand
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- Does the website look like it was designed 10 years ago?
- Was it actually designed 10 years ago?
- Does the site load poorly or slowly on mobile? Here’s why that’s important
- Is the site traffic lower than it was a few years ago?
- Are my leads/sales reducing?
- Do you have trouble finding your way around the website?
- Do you have old or outdated messaging, branding or other elements on your site?
Google (and people! ) look at mobile-first.
Security is critical!
In digital marketing, it’s been said that one human year equals at least four internet years. Technology progresses quite quickly, and unfortunately, the ability to hack said technology increases at a fast pace as well. Not only should you update the site to run on a newer content management system in order to gain new features and editing abilities, but you should update to improve security as well. Make sure that you protect your website from security breaches and unwanted hacks. When choosing a content management system (CMS) look for the following:-
- Robust editing features
- Quick load times
- SEO-readiness
- Frequent updates and support from developers