Google's goal is returning to search users the most valuable content possible. So Google doesn't take kindly to websites that try to game the system via unnatural link-building tactics. Thus, the recent changes to its search algorithm that more severely penalize these questionable link-building behaviors.
Want to stay on Google's good (link-building) side? This is a good place to start: Part 6 in the blog series inspired by our new free eBook, 11 Internet Marketing Trends 2014.
What are some natural ways of building links?
Building links naturally is just what it sounds like â€“ letting your work speak for itself, specifically as it relates to your content and your relationships:
- Create quality content that naturally inspires links
- Share your content via your social media platforms
- Develop relationships with influencers in your industry
- Create a schedule, and stick to it, including content creation and sharing
In other words, valuable content shared on a regular basis with influencers in your industry will not go unnoticed (i.e., will eventually and inevitably earn you quality links).
How do links to my site impact its placement in search results?
Think of links to your site as votes of approval. The more votes you get, the better your credibility, at least in the eyes of Google. That said, not all links to you site are created equal.
The links you want are those from other quality sites with valuable content. The links you don't want are from non-quality sites with thin or spammy content.
The more links you have from quality sites, the more it helps your PageRank.
The more links you have from non-quality sites, the more it hurts.
What is Google's Link Disavow Tool?
If and when you identify suspicious sites that could get you penalized (or already have), contact the site and ask that the link(s) be removed. If this request is ignored or denied, it's time to take matters into your own hands via Google's Link Disavow Tool, which gives you the power to unlink the site yourself.
What is the difference between dofollow and nofollow links?
When a link is â€œDoFollow,â€ the site hosting that link is signaling to the search engines that they want the link to count toward that other page's PageRank. It's like an endorsement of that site and its content.
DoFollow are the types of links you want to earn via your natural link building efforts.
When a link is â€œNoFollow,â€ you are telling the search engines that you do not want the link to count toward that other page's PageRank.
NoFollow are the types of links you want to use for affiliate links on your website, or when linking to the website of a guest blogger.
How can I avoid Google linking penalties?
Follow link-building best-practices:
- Monitor your backlink profile via Google Webmaster Tools
- Use Google's Link Disavow Tool
- Correctly utilize Dofollow and Nofollow attributes
- Minimize exact-match keywords in anchor text
- Follow blog commenting best practices
You'll find in-depth coverage of these link-building best practices in the eBook. Click here to download Internet Marketing Trends 2014. It's easy, fast, and free.