Having a Frequently Asked Questions section on your website is a handy way to cover oft-asked questions about your products, services, company history or anything else customers might wonder about your business. With FAQs, you can go in-depth about certain aspects of your business to provide clarification for the customer. But in addition to answering burning questions, FAQs present you with a valuable opportunity to enhance your SEO.
When writing an answer to an FAQ, you can guarantee that it will be read by a larger audience by including keyword phrases that you’d like to target in your answers. Crafting your FAQs to include oft-used keyword phrases will help direct more traffic to your site.
For instance, say you own a specialty cheese shop in Phoenix. One of your FAQs might be â€œWhat kind of bleu cheeses do you carry?â€ In addition to listing the types of bleu cheeses carried in your shop, you can also write about popular uses for bleu cheese using related popular search terms such as â€œbleu cheese dressing,â€ â€œbleu cheese pastaâ€ or â€œbleu cheese recipe.â€ You can also highlight the fact that you ship cheese around the world by including phrases such as â€œbuy cheese online” or appeal to local audiences with phrases such as “Phoenix cheese shop.”
At CyberMark, we can help you create keyword-rich FAQ pages that draw more visitors in addition to answering questions. Contact us to find out more.
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