Do All Your Social Media Posts Look the Same? 10 Ways To Spice Things Up

variety of spices Variety is the spice of life (and your social media campaign).

All it takes is a one quick glance at your Facebook, Twitter, or Google Plus page for people to decide whether you’re worth following or not.

A sure way to turn would-be followers off is for all your posts to look the same. It’s not only boring to the eye, but a disappointment to the social-savvy visitor who wants to see you are genuinely interested in informing, inspiring, and entertaining them.

But truly engaging your followers is clearly not your intention if all visitors to your pages see is a string of quotes, promos, or your own blog posts. Yes, all of these types of posts are worthy of sharing, but only in moderation and within the context of a richer, more varied content focus.

To keep things interesting, try a healthy mix of these 10 types of posts to your Facebook, Twitter, and Google Plus pages.

1) New blog posts.

If your website has a blog (as it should), you’re probably pretty practiced in sharing this type of post. What you can do, though, to shake things up, is add something a little extra.

On Facebook and Google Plus, use all that space you have to do more than just repeat the title of your blog post, which is already displayed in the linked-to content section below. Instead, use that space to paste a compelling quote from the blog post, or to add some conversational commentary or question about what you’re sharing.

2) Evergreen blog posts.

If you don’t already have these in your archives, it’s time to put some there. Evergreen blog posts are those that are not tied to any news or current event, thus extending the lifetime of their relevancy (i.e., sharability). For example, an interior designer might blog about feng shui principles, a pet store might blog about the disposition of certain dog breeds, and a cafe might blog about the history of the coffee bean.

3) Influencer posts.

Sharing the posts of influencers in your industry not only enriches the content of your page for your followers, but also helps you build relationships with these influencers. This is important, as the more you share the content of others, the more likely they are to share yours. Just keep in mind you are more likely to catch the eye of an influencer with a moderate following (say, 1,000 to 10,000 Twitter followers), than someone with 100,000 or more. That said, what matters most is the quality of the content you share, so when you find something interesting and valuable, pass it on.

4) Quotes.

This may be another type of post in which you’re pretty well-practiced. We love our quotes, so keep it up, just in moderation. Be ever-mindful of choosing quotes as specific to your industry as possible. General inspiring quotes are great, but an accountant, for example, would do well to focus on quotes relative to personal finance.

5) Images.

Of all the types of posts, images tend to earn the most engagement. Pics of your products are a no-brainer, of course, but try digging a little deeper. Post pics from trade shows, conferences, office parties, in-store interactions with customers (with their permission, of course), and candids of your staff behind-the-scenes.

6) Quote images.

This combines two of the most popular types of posts. You can create them yourself using Photoshop, or you can generate them with free, easy-to-use tools on sites like LiveLuvCreate.com and Quote4Fun.com.

7) Videos.

Websites with videos on them tend to have a conversion rate 400 percent higher than websites without. Thus, the importance of your business creating original video content, which can and should also be shared via your social media platforms.

8) Questions.

Social media at its best motivates people to engage, and questions are the most direct means of inspiring that. While questions requiring in-depth answers may generate some response, you’ll likely get more engagement with simple questions that can be answered with as little thought, and as few words, as possible. A restaurant might ask, “What’s your favorite comfort food?” for example.

9) Just the facts.

These can be as fun or informative as appropriate to your product, service, or industry. In other words, keep the tone targeted to your audience. In some cases, you may be able to include a link to a relevant article or post. For instance, we recently shared on our own social media pages, “48 percent of Nielsen respondents say they trust ads returned in search engines,” accompanied by a link to our page on pay-per-click advertising.

10) Shout-outs.

Your social media strategy should include continued discovery of new people and pages to follow. When you stumble upon someone especially interesting or inspiring, tell your followers about it, especially on Twitter’s #FF (Follow Friday). The same can be done on Facebook and Google Plus; just be sure to tag the person/page in the post so they know that you mentioned them.

For more information about social media marketing specific to your business, please contact CyberMark International. Call (623) 889-3380 or fill out our contact form and someone will be in touch with you soon.

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