Do you feel like you're constantly competing against other companies who offer something similar to what you do? It's pretty common for businesses to become fixated on one or two competitors in particular and even build entire SEO strategies geared towards beating them. While some would say it isn't healthy to define any market as a two-horse race, some marketing leaders will do it to motivate themselves or their staff, believing that their team's competitive spirit will help give them an edge.
While there are pros and cons to this strategy, in the long term, it is best to broaden your competitive focus. In the meantime, however, wouldn't it be great to come up with a content marketing strategy designed specifically to help build market share at the expense of your SEO nemesis?
In order to do this, it is best to consider three main things:
– Expanding your visibility into areas that you currently consider threats to your business.
– Expanding your visibility by focusing on where your audience is being underserved.
– Fully understand the differences between you and your competitor and consider opportunities for you to gain the upper hand in this battle.
Next, you will need to do the appropriate keyword research to see what people are searching for that no business currently receives traffic for. An experienced search engine optimization company can help you do this kind of research. Once you have a good understanding of what your customers are looking for that isn't currently being fulfilled, you will know what keywords to focus on through content marketing.
For most businesses, there will be at least a few areas you can focus on that other businesses haven't caught onto already. You should prioritize the most important terms and then create a schedule for your content to roll out accordingly.
If you're looking for help with keyword research, search engine optimization or content marketing, CyberMark International can help you! Our SEO specialists are experienced in helping businesses of all kinds succeed in the world of internet marketing. For a free website evaluation, contact us today.