social media

  According to a recent survey of prominent CMOs, social media marketing is a growing marketing strategy that businesses will continue to invest in. Yet a concern for many marketers is that it seems difficult to provide an accurate analysis of the effectiveness of social media on a quantitative...

Social media has been a substantial part of our culture for quite a few years now, and it has been used for marketing purposes for nearly its entire lifespan. Yet unlike other traditional marketing methods, it seems that social media has a difficult time proving its worth on a measurable scale. A su...

Social media might be one of the most widely used yet largely misunderstood concepts of our time. In our last post, we talked about how important it is for small businesses to have a strong brand presence on social networks, as well as a few misconceptions business owners have that tend to keep thei...

Five years ago, the importance of social media was debatable when it came to a small business’ internet marketing strategy. Then again, five years ago, an internet marketing strategy primarily consisted of stuffing blog posts and metadata with as many keywords as possible in order to simply dr...

As a small business owner, you have probably seen firsthand that social media is more of a marathon than a sprint. That's why it is so important to celebrate highlights along the way! This 5th Annual Social Media Day, take a few moments to recognize all that you've accomplished thus far. Per...