An SEO Refresher

SEOSEO is a key part of marketing for businesses. As it continues to evolve, understanding its complex role can be confusing. In order to figure out the role that SEO plays when it comes to marketing your company, you have to begin by understanding what SEO is. With almost 20 years in SEO, CyberMark® International is an expert in the internet marketing business. We have put together this refresher on SEO to build your understanding of the complexities of internet marketing.

What Is SEO?

SEO, or search engine optimization, is a collection of strategies, techniques and tactics used to increase a Web site's page ranking in a search engine's search results. The higher a page is ranked, meaning the closer to the top it appears in the search results list, the more likely it is people will visit the Web site. SEO increases the likelihood that a site will be found by search engines and makes sure the site is accessible to search engines. It may target different search types, such as local, news, image, video, academic or industry-specific.

Some Factors Affecting SEO

Search engines measure relevance for a site based on many different factors including:

  • Social Influencers
  • Keywords
  • Number of Backlinks to Site
  • Quality of Backlinks to Site
  • Number of Internal Links on a Site

These are just a few of the factors that will determine your site's ranking.

How Does SEO Work?

As we have discussed, SEO can help drive traffic to your Web site. SEO assists your business to rank higher with search engines, such as Google, Yahoo and Bing, so that your website can be more readily accessible to potential clients and consumers. So how does SEO do this? It starts by learning the audience for your Web site. What search engines are your potential customers using? What terms are they using to search when looking for your product or service? Once we have the answers to those questions, we begin the process of optimizing your Web site. You may think that SEO is a one-time process that works immediately; however, SEO is a gradual and continuous process. The process involves creating and editing your Web site content; coding to build specific keyword relevance and remove indexing barriers; and building high quality links that contain unique, original content.

Who Benefits From SEO?

SEO can help a business prosper by attracting people that are searching for the products or services that they offer. It also helps the people using search engines by bringing up the content that is most relevant to them.

In order for a business to create a successful online presence, it needs continuous growth. SEO is an effective online strategy that will promote traffic to your business’s Web site by helping it rank better in search engines. For more information on SEO and how it can help your business prosper, contact CyberMark® International today for your free Web site evaluation.

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