One of the biggest struggles businesses face with SEO and social media marketing is simply getting noticed.
You can spend hours posting to Facebook, Instagram, LinkedIn, and TikTok — but if your posts don’t connect with people, they’ll just drift quietly into the void.
Even brands that post consistently can still struggle to get meaningful results: likes, comments, shares, clicks, and, most importantly, website traffic.
If you feel like your social media or blog content isn’t getting the attention it deserves, don’t worry — you’re not alone. And the good news is there are strategies you can start using today to make your content more shareable (and boost your SEO at the same time).
Here are some of our favorite tips:
1. Not Every Post Should Be a Sales Pitch
When it comes to building an audience, nothing makes people tune out faster than a constant stream of “Buy now!” posts.
Yes, it’s important to promote your business — but for social media (and content marketing) to truly work, you need to offer value first.
That means mixing in posts that are:
- Educational (help your audience learn something useful)
- Entertaining (make them laugh or feel something)
- Informative (share important news or updates related to your field)
If you’re managing a blog, SEO-optimized posts like how-to guides, tips lists, and industry insights not only improve your search rankings — they also give your social content more valuable, shareable links.
Pro Tip:
Think of your promotional content like seasoning. A little bit goes a long way. Focus 80% on helpful, engaging content and 20% on sales.
2. Think Outside the Box (and Beyond Your Product)
It’s easy to get stuck only talking about your products or services. But your potential customers care about more than just what you sell — they care about their own needs, interests, and goals.
The more you connect your brand to the bigger conversations happening in your industry, the easier it is to stay relevant and interesting.
For example:
- A fitness company could post about nutrition, mental health, or recovery routines.
- A roofing company could share tips on home maintenance or weather preparedness.
- A software company could talk about workplace productivity trends or small business challenges.
When you consistently create related, helpful content, you not only have more to post on social media — you also create a stronger website content strategy that supports better SEO.
3. Create Incentives That Focus on Real Value
Incentives are powerful — but they work best when they focus on genuine benefits, not just gimmicks.
Think about ways to reward your audience for engaging with your brand, whether that’s:
- Giving away a free consultation
- Offering a discount for referrals
- Running a contest with a prize tied to your service
- Offering free resources like ebooks, templates, or checklists in exchange for a share or signup
Well-designed incentives not only encourage social sharing — they can also drive email signups, website visits, and repeat business, which are all important for both SEO and growth.
Remember:
The goal isn’t just to get shares — it’s to build lasting relationships.
4. Stand for Something
In today’s crowded digital world, being “the best” or “the cheapest” isn’t always enough. What really makes brands stand out — and earn loyal followers — is having a clear point of view. When you show your company’s values, mission, and personality, you become more relatable, memorable, and shareable.
This could look like:
- Supporting a cause that matters to your customers
- Taking a stand on an important industry issue
- Showing the human side of your business (your team, your story)
When you create content that feels authentic and meaningful, your audience is much more likely to engage with it — and amplify it to others.
Plus, when people spend longer interacting with your content and visiting multiple pages on your site, it sends positive signals to search engines, which can help boost your SEO rankings.
Ready to Build a Smarter Content Strategy?
Integrating these ideas into your social media marketing and website SEO strategy isn’t always easy — but you don’t have to do it alone. At CyberMark, we help businesses create content that gets noticed, shared, and ranked. Whether you’re starting fresh or looking to optimize what you already have, our team of digital marketing specialists can help you drive better results across all your online channels. Book a free consultation and let’s see how we can help.
