Getting traffic to your small business website is only the first step toward getting more sales online. To truly make a difference in the growth of your business, that traffic needs to become actual revenue. But how? Turning website visitors into paying customers is not an exact science, but there are a few techniques you can use to increase the chances of getting more sales. Here are a few ways to make it easier for your website to convert web visitors to leads.
Display Your Phone Number
Make it obvious that your business puts customers first by offering instant access to a representative. Display your phone number at the top of every page on your website and make it clickable so that people accessing your site on mobile devices can simply click to call. For the best results, use a phone tracking system to differentiate paid search traffic from organic search traffic. The way this works is that the phone numbers on the landing pages targeting your paid search campaign will display differently, indicating the caller came from that channel.
Make Checking Out Easy
If you have an e-commerce website, you want to make it as easy as possible for customers to make a purchase. 78 percent of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience, according to a 2011 American Express Survey. Offer easy payment methods for your customers, including PayPal or Google Wallet, and provide proper web security to protect each transaction.
Make special discounts available only through your Facebook or Twitter pages. Indicate that these specials are online only to create a sense of urgency to make the purchase.
Provide a Return Policy
Give your customers the extra assurance that they can return items if necessary within a certain timeframe. If nothing else, at least provide a satisfaction guarantee or warranty to affirm the quality of your products or services.
Display the best customer reviews from around the web prominently on your site. This social proof gives a good first impression of your business to new visitors, and may encourage them to leave positive reviews too. Word of mouth remains one of the best ways to market your business.
Your website needs to work as hard as you do to convert visitors to leads. Once you capture the lead, you can obtain the sale. But you need to get to that point first. What changes have you made to your website that are working for your business? Let us know in the comments.
If you need help optimizing your website for conversions, please contact CyberMark. Our web designers are experts in search engine optimization techniques, and have many years of hands-on experience creating optimized conversion elements that work for small businesses. Get a free evaluation today!