5 Search Engine Marketing Trends For 2011

Local search, social media marketing and video marketing are some of the biggest trends in Internet marketing for the coming year.

As 2010 ends and 2011 begins, many of you may be looking for ways to update your Internet marketing to become more competitive in the new year. From local search to social media, the following are the hottest trends in web marketing:

Mobile Search

With more and more people searching the Internet on their phones and blackberries, being optimized for mobile search is becoming more and more important. Is your website mobile-friendly? Is your call-to-action geared toward customers accessing your website on a mobile device? These are things to think about for the near future.

Local SEO

If you're a regional business that thrives on a local customer base, local SEO is of the essence, especially now. In 2010, we saw Google drastically redesign its local search so that it now has more weight in search results. City pages, Google Place listings, local-based social media campaigns are just a few ways you can effectively compete in your region.

Social Media

Having a presence on Facebook, Twitter, LinkedIn and other social media sites is not just a good idea anymore; it's becoming crucial to staying viable. Studies show that the majority of online users are also social media users. What's more, the average social media user spends hours of their time each month on these sites. Why not tap into this lucrative, burgeoning market?

Online Deals

In the last year, we've seen the rise of online coupon with the explosive growth of deal-of-the-day websites like Groupon and LivingSocial. And with Facebook and Yelp's recent entries into the deal game, online deals are becoming a more viable option for businesses of all sizes and industries. Offering online deals are a great way for small, local businesses to inform and, better yet, entice potential customers, because, let's face it, who doesn't love a coupon?

Video Marketing

From video ads to how-to videos, incorporating video into your Internet marketing is a great way to engage customers and increase conversions. Fact is, U.S. online users watch more videos online than they conduct searches. Plus, videos are great for SEO. Videos are 50 times more likely to land you on the first page of Google than text pages. And with emerging technology, online video production is easier and cheaper than ever.

As you’re looking at your marketing strategy for 2011, we at CyberMark can help you incorporate more of these trends in your Internet marketing. Whether you want to optimize your website for mobile search, launch a social media marketing campaign or produce an online video, contact us today!

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