While most people have no idea what a “rich snippet” is, most of us see them multiple times a day via our search engine results — those little bits of extra info displayed with a website listing, be it photo, review, store hours, or the like.
In fact, listings with rich snippets are our favorite results to see, read, and click! So if your website isn’t using rich snippets yet, it’s time to get on board.
1) Drive more click-throughs to your site.
What is your ultimate goal with search engine optimization? If a first-place ranking comes to mind, you’re forgetting the last all-important step — SEO that drives click-throughs to your site. While ranking number one will certainly earn you plenty of traffic, if you’re not utilizing rich snippets, you’re losing out to other sites whose listings are more appealing to the eye.
Of course, this is great news for any site that’s yet to reach a number one ranking, or even a page one ranking, for their keyword terms.
As important as rich snippets are these days, a surprisingly large number of websites have yet to incorporate them. (Do your own Google search of just about anything and you’ll see what I mean.) So no matter where you are on the page, your rich snippet listing has a great chance of standing out from the crowd.
2) Boost your credibility.
Let’s face it, you never really know what you’re going to get from a website until you click through. But who has time for trial-and-error click throughs these? Not me, not you, and not your potential customers or clients. They’re careful where they click, choosing only those listings that make the best promise at delivering what they need.
Rich snippets promise search engine users that you know what they want — quality content that answers their questions. And that’s communicated in an instant via rich review snippets, product snippets, event snippets, and the like.
3) Add a personal touch.
People respond to people, not websites. Thus, the all-important incorporation of the Google Authorship snippet. Pulling from your Google Plus profile, Google Authorship displays underneath the search engine listing the page author’s photo, name, and number of people in their Circles.
Immediately, search engine users associate your website with a person. And not just any person, but a smiling person who looks friendly, smart, and helpful.
How To Add Rich Snippets
Rich snippets are a type of structured data markup, which you can add via:
- Microdata (recommended)
- Data Highlighter
Just one note of caution first.
Google recently started penalizing sites for abusing rich snippets — things like adding Google Authorship to a home page, or adding reviews to a page that doesn’t actually have any. Just be mindful of this and follows Google’s guidelines to the letter.
Would you like more information about incorporating rich snippets into your SEO strategy? CyberMark International can help. Call or fill out our contact form and someone will be in touch with you soon.