Website Redesign

Should You Redesign Your Website?

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Category: website design

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A website redesign can seem like a large, daunting and expensive task, and as a result, you may have delayed redesigning your older website. However, for small business owners, a website is a critically important marketing tool, and as such, a well-designed website is a wise business investment. While internet marketing campaigns can drive traffic Read More

Facebook Ads

Why Your Small Business Needs Facebook Advertising

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Category: Facebook

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  A few days ago, Facebook announced the launch of Atlas, a new advertising platform that delivers “people-based marketing.” Atlas will connect online campaigns to offline sales, enhance cross-platform marketing and offer enhanced targeting. Facebook purchased Atlas from Microsoft last year and rebuilt the platform from the ground up as they looked to take on Read More

social media roi 2

How Do You Know if Your Social Media Marketing is Working? (Part 2)

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Category: content marketing, social media

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  According to a recent survey of prominent CMOs, social media marketing is a growing marketing strategy that businesses will continue to invest in. Yet a concern for many marketers is that it seems difficult to provide an accurate analysis of the effectiveness of social media on a quantitative scale. In our last post, we discussed Read More