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bounce rate

What is Bounce Rate and How does it Affect Your Small Business

Brittany WestFebruary 26, 2015website traffic

What is Bounce Rate? In the world of internet marketing, there are plenty of terms that can be confusing. One of the terms most commonly confused is “bounce rate.” Bounce rate refers to the occurrence of a visitor who arrives on your site, views one page and then immediately leaves. Therefore, the bounce rate is Read More

small business website mistakes

Small Business Website Mistakes You Can’t Afford to Ignore

Brittany WestFebruary 20, 2015website design

Getting your website design wrong can be a costly and time-consuming affair that will cost you more than just the money to fix the site itself. You never get a second chance for a great first impression, so it is imperative that your website always looks its best. Here are some common mistakes to avoid Read More

seo tips for life

SEO Tips That Stand the Test of Time

Brittany WestFebruary 15, 2015search engine optimization

SEO strategies seem to change at the drop of a hat, but there are a few tips that will continue to ring true long into the future. Learn how to implement these SEO techniques that stand the test of time in our latest blog. Website owners are no stranger to changes in search engine algorithms. Read More

a little bit of

What Does Conversion Rate Mean For My Small Business?

Brittany WestFebruary 10, 2015website design

When it comes to internet marketing, there is more to pay-per-click advertising than just running ads. You have probably heard of SEO, CTAs and CRMs, but many people underestimate the importance of another simple acronym: CRO. In this article, we will explain what CRO means and why it is so important for your small business. Read More

ppc ads for small business

Five Reasons Why Your Business Needs Paid Search Advertising

Brittany WestFebruary 5, 2015pay per click advertising

What if there was a way to tell consumers about your business as soon as they begin searching for your type of product? What if you could position your business at the top of the search listings for your most important keywords and search queries? With paid search on Google, do these things and more.

grow your revenue

3 Ways to Generate More Small Business Leads Online

Brittany WestJanuary 30, 2015content marketing

Generating small business leads is no easy task, especially in this day and age. As consumers become savvier and look for more ways to get the best price possible, your business needs to be able to compete. Read on to learn marketing best practices to entice the right customers to flock to your business online and contact you. Read More

get found with paid search

Why Paid Search Should Be a Part of Your Marketing Strategy

Brittany WestJanuary 26, 2015pay per click advertising

Should you invest your time, energy and money into organic SEO or PPC advertising? A good small business marketing strategy integrates both! Inbound marketing is about nurturing the customer through the journey to purchase. Paid search is a strategic element of that journey. Read on to learn more about how paid search grows your business. Read More

Facebook algorithm changes

How Facebook’s New Algorithm Impacts Your Small Business

Brittany WestJanuary 14, 2015content marketing

Facebook is constantly updating its algorithm for its news feed, and the latest change has businesses worried. Starting in January 2015, Facebook is going to penalize promotional posts from brand pages. Will this impact your small business page? Here’s everything you need to know about the change and how it impacts your brand on Facebook. Read More

brand your small business

How to Brand Your Small Business

Brittany WestJanuary 5, 2015content marketing

For many entrepreneurs, it can seem difficult to find time to brand your small business. However, the strength of your brand is critical to the success of your business, especially as more consumers turn to the internet and brands they know to make a purchase. Here are some tips to build your brand in 2015. Read More

Paid - Earned - Owned

How Paid, Earned and Owned Media Impact Your Small Business

Brittany WestDecember 20, 2014content marketing

For small businesses looking to compete with massive corporations online, it is important to never underestimate the role paid, earned and owned media can play in an effective marketing strategy. Here is an overview of what owned, paid and earned media entail and how you can leverage each of these elements for your small business. Read More