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Small Biz Reality Check in a Minute’s Worth of Internet Data

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Category: internet marketing

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Next time you’re tempted to take a shortcut in your internet marketing, remind yourself of this. From blog posts and emails, to videos and search engine optimization, your small business cannot afford your online presence to be anything less than stand-out stellar. The thing is, you know internet users are experiencing information overload. The competition Read More

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Internet Marketing Trends 2014 (Part 11 of 11): Conversion Analysis

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Category: internet marketing

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Is there anything more frustrating about internet marketing than doing everything right only to have the single most important thing go wrong? You build a great website. You write compelling content. You have quality products and services. You even have a steady stream of traffic. And still the worst happens: Your leads don’t convert. They’re not Read More

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Internet Marketing Trends 2014 (Part 6 of 11): Natural Linking Profile

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Category: Linking

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Google’s goal is returning to search users the most valuable content possible. So Google doesn’t take kindly to websites that try to game the system via unnatural link-building tactics. Thus, the recent changes to its search algorithm that more severely penalize these questionable link-building behaviors. Want to stay on Google’s good (link-building) side? This is Read More

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Internet Marketing Trends 2014 [Part 4 of 11]: Mobile Marketing

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Category: mobile marketing

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It’s tough enough implementing an effective internet marketing campaign. Is it really necessary — or even practical — to add mobile marketing into the mix? Absolutely! Mobile users not only use different devices; they have different needs, expectations, and behaviors. And considering that an estimated 25 percent of global internet traffic will come from mobile Read More