social media roi 2

How Do You Know if Your Social Media Marketing is Working? (Part 2)

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Category: content marketing, social media

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  According to a recent survey of prominent CMOs, social media marketing is a growing marketing strategy that businesses will continue to invest in. Yet a concern for many marketers is that it seems difficult to provide an accurate analysis of the effectiveness of social media on a quantitative scale. In our last post, we discussed Read More

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Want New Customers? Search Marketing Delivers Top Results for 85% of Retailers [SURVEY]

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Category: internet marketing

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Whether you’re already investing in search marketing, or you’re still on the fence about it, results of a new survey should come as welcome news. According to the 2014 “State of Retailing Online” survey by Shop.org/Forrester Research: “Search engine marketing is lauded by 85 percent of retailers as one of the most effective customer acquisition Read More

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Small Biz Reality Check in a Minute’s Worth of Internet Data

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Category: internet marketing

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Next time you’re tempted to take a shortcut in your internet marketing, remind yourself of this. From blog posts and emails, to videos and search engine optimization, your small business cannot afford your online presence to be anything less than stand-out stellar. The thing is, you know internet users are experiencing information overload. The competition Read More

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Internet Marketing Trends 2014 (Part 11 of 11): Conversion Analysis

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Category: internet marketing

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Is there anything more frustrating about internet marketing than doing everything right only to have the single most important thing go wrong? You build a great website. You write compelling content. You have quality products and services. You even have a steady stream of traffic. And still the worst happens: Your leads don’t convert. They’re not Read More