Your campaign is limited by budget? Should you increase it? Welcome to Part 2 of Understanding Notifications: Budget Suggestions
In our previous post, we tackled Ad Rejections and showed you why those notifications aren’t as scary as they seem (banana nudity, anyone?). Now, we’re diving into another common—and equally alarming—alert: Budget Suggestions.
If you’ve advertised on Facebook or Google Ads for even a minute, you’ve probably seen this notification pop up: “Increase your budget by $50 to maximize performance!”
But here’s the thing—you don’t need to panic or immediately open your wallet. Here’s why.
Why You See It
Platforms like Facebook and Google Ads want you to spend more money. It’s that simple. These notifications are designed to nudge those of us who choose to advertise into spending more by framing it as a “best practice” to improve performance. While increasing your budget can sometimes help, it’s not always necessary.
Often these prompts are based on automated algorithms that analyze your campaign performance—but these algorithms don’t account for your unique goals, industry trends, or even current marketing strategies. They’re one-size-fits-all, and, as we know, one size rarely fits all.
Why You Can Ignore It
Your marketing specialist monitors your campaigns to ensure they stay on track toward your goals. Budget adjustments are only made after thorough analysis—not because an automated system said so.
Here’s what we focus on instead:
- Maximizing Efficiency: It’s not always about how much you spend—it’s about how well it is spent.
- Meeting Your ROI Goals: We align your campaign spend with measurable outcomes.
- Watching Your Back: If budget increases are needed, we’ll explain why and how it benefits your business.
You won’t miss out on performance improvements by ignoring these notifications. On the contrary, trusting our expertise means your budget and your marketing strategy stay aligned.
The Platforms’ Official Stance
Both Facebook and Google provide resources explaining their budget recommendations. Their tools look at things like:
- Missed Opportunities: Your budget ran out before reaching everyone in your target audience.
- Historical Trends: Patterns in ad engagement and conversions suggesting higher spend could drive more results.
- Seasonality: During high-demand periods, they’ll push for increased budgets to compete for ad placements.
However, these are based on historical data and general assumptions, not your specific marketing plan.
How to set a Budget for Digital Ads
Setting a budget for digital ads starts with defining clear business goals—whether it’s increasing brand awareness, generating leads, or boosting sales. From there, determine your revenue target and understand key metrics like your average cost per click (CPC), conversion rates, and customer lifetime value (LTV). These figures help estimate how much you need to spend to achieve your desired return on ad spend (ROAS). It’s also essential to consider your industry benchmarks and audience size to ensure your budget is competitive. Start with a manageable budget, monitor performance closely, and adjust as needed to maximize efficiency and results over time. Ready to take the guesswork out of budgeting? Download our free PPC Budget Calculator and start planning smarter today!
How CyberMark Helps You Navigate Budget Suggestions
- Strategic Budgeting: We optimize ad spend based on data, goals, and trends—not generic platform prompts.
- Performance Insights: Our reporting shows you what’s driving results, so you know where every dollar is going.
- Proactive Adjustments: If an increase (or decrease) in budget makes sense, you’ll hear it from us first—with a clear explanation of the “why.”
Budget notifications are more about the platform’s goals than yours. When you partner with us, you don’t need to worry about them. We make sure your budget is working as hard as possible—without waste or unnecessary increases.
Ready to dive into the next topic? Stay tuned as we explore Performance Updates and why they’re another notification you don’t have to stress over. Stressed out trying to manage your own campaigns and all of the notifications? Let’s set up a time to talk!
