Facebook Advertising for Home Services: Reach Local Homeowners

Facebook Advertising for Home Repair Services

Reach Homeowners Where They Are

The home repair industry is all about trust and reliability. Whether you’re a plumber, electrician, landscaper, or general contractor, your customers need to know you can solve their problems quickly and professionally. Facebook advertising is an excellent tool to connect with homeowners in your service area and build a reputation as the go-to expert.

Why Facebook Advertising Works for Home Services

Facebook ads bring big growth to small businesses like roofers, HVAC companies, remodelers, landscapers, electricians and plumbers, and more. Homeowners frequently turn to social media for recommendations, inspiration, and quick solutions to their problems. With Facebook ads, you can:

  • Target homeowners based on location, income level, and household needs.
  • Reach people actively searching for home repair solutions.
  • Highlight your expertise through testimonials, project photos, and service guarantees.

What kind of results are typical for home services Facebook ads?

Benchmarks for the home services industry on Facebook provide valuable insights into how your business stacks up against competitors and help set realistic expectations for campaign performance. Keep in mind that metrics like the cost per lead can vary significantly based on location, seasonality, and ad quality. Monitoring these benchmarks ensures you optimize your campaigns effectively, balancing ad spend with results to maximize ROI.

  • 1.78% of ad views result in a click
  • The average cost per click comes out to around $2.77
  • 8.87% of clicks convert to a lead
  • The average cost per lead was $25

(The above results are aggregated across hundreds of local ad accounts by industry aggregator WordStream.)

Recommended Starting Ad Budget

For home repair businesses, we recommend a starting budget of $1000 – $1,500 per month. This allows you to:

  1. Run local campaigns that focus on specific service areas.
  2. Experiment with ad formats like lead forms for quick inquiries or video ads showcasing your skills.
  3. Test seasonal campaigns for services based on your business’ location.

Why You Should Partner with CyberMark

While Facebook advertising can generate leads and grow your business, managing effective campaigns takes time, skill, and attention to detail. At CyberMark, we specialize in creating tailored ad strategies that deliver results for home service businesses like yours.

Here’s How We Help:

  • Local Expertise: We fine-tune your ads to reach homeowners in your area who need your services.
  • Efficient Management: From ad creation to ongoing optimization, we handle it all so you can focus on your projects.
  • Proven ROI: Our strategies maximize your ad spend, ensuring you get the leads you need to grow your business.

The Power of Combined Efforts: Facebook and Instagram

Want to extend your reach? Combine Facebook ads with Instagram’s visual appeal to showcase your work through videos, before-and-after photos, and client testimonials. Together, these platforms ensure your business stays top-of-mind for homeowners.

Your Next Step

Don’t let homeowners scroll past your business. Let CyberMark help you create ads that connect with your audience and drive real results. Contact us today for a Consultation with our team.

Author avatar
Adrienne Robinson
We use cookies to give you the best experience.