7 Questions to Ask When Auditing a Small Business Website

No matter how clean you think your home is, it is always recommended you take some time once in a while to perform a really thorough audit and deep cleaning. The same is true of your website. This year, give your small business website a thorough audit and make sure it works as hard as you do to sell your product.

Is your site easy to read on mobile devices?

If you haven’t already, visit your website on a smartphone. If you have to zoom in to easily read text or click links, then your site is not mobile friendly. Take care of this immediately. The bottom line is that, if your site isn’t mobile-friendly, users will quickly move on to one that is.

Are your social media icons easy to see?

When you first incorporated social media into your website, it may not have been a priority in terms of prime real estate. In other words, you may have buried your social media icons at the bottom of the page. Well, it’s now time to move them to the top of your website near your phone number and logo. At a glance, visitors to your site need to see that you are active within the social media community. Plus, the easier you make it for them to find your social media profiles, the more likely they’ll be to follow you there

Are your locations, hours, and contact information up to date?

This is the most important information on your website. All the search engine optimization and quality content in the world means little if people cannot find your business, have trouble contacting you, or visit at the wrong times. Yet, it is all too common for a website’s location, hours, and contact information to be out of date. Don’t presume that you’d never make this mistake. Check your site as well as your local business listings just to be certain.

Is your content fresh?

If you haven’t refreshed your content since you built your website five years ago, you’re way overdue for an update. In fact, it’s a good idea to review your site content every few months. Products and services change, as do your priorities and sensibilities. What sounded right last year can probably sound a little better with a tweak or two today.

Is your blog current?

One of the surest ways to turn website visitors off is with a blog that’s not being updated. This can be a clear indication to potential customers or clients that you’re disconnected from your site and, by association, your business. This is not to say that you need to write a new blog post every single day. Shoot for once a week or, at the very least, once a month.

Is your online store up to date?

Whether you’ve offered the same products for years, or you’re changing products all the time, it’s important to review the contents of your online store every now and then. Double-check every picture and read every description. Chances are you’ll see something that needs to be tweaked here and there.

Are your internal links all good?

The importance of this is two-fold. You want visitors to find what they click for, and you also want search engines to be able to crawl your site. Therefore, check internal links to make sure they’re delivering as they should. 

Do you need help with your website design, social media, content, or other internet marketing services? Contact CyberMark today!

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