Over the past year, we’ve been asking ourselves a hard question:
Does our brand truly reflect who we are?
The answer wasn’t simple. When we looked at our agency in the crowded marketing landscape, we saw something we didn’t like. Too many agencies make the same promises, follow the same playbooks, and create the same noise. That has never been us.
We are bold. We are direct. We perform under pressure and adapt quickly when things change. Yet our old brand didn’t fully capture what makes us different. It didn’t reflect the way we approach work, clients, or growth.
So we decided to rebuild, starting with the question: what makes us unique?
The Desert is in our DNA
The answer was right outside our door: the Phoenix desert.
At first glance, the desert looks still. Quiet. Empty.
But spend a day out here with us and you feel the heat, see the wildlife, and notice the resilience it takes to survive.
That’s how we think about our work. The desert doesn’t let you coast. You have to stay focused, adapt quickly, and use every resource at your disposal. The brands we work with face the same challenges. Markets shift, competitors move, and audiences evolve. Our job is to help them thrive anyway.
This perspective shapes everything we do. It’s why we built our new brand around clarity, grit, and real growth.
Growth Isn’t A Mirage—it’s Our Mission.
CyberMark started in the wild west of the early internet. Back then, small businesses needed help putting down roots online. We guided them through uncharted territory, helping them grow in a digital landscape that was constantly shifting.
A decade later, we saw franchises struggling with the same challenges, only at scale. Systems couldn’t keep up, teams were burned out, and growth slowed. Franchises don’t need more noise or more disconnected tools. They need a system that scales growth, protects the brand, and empowers every franchisee to succeed locally.
That’s what we’ve built:
- brandVANTAGE: franchise-first web platform that helps brands grow fast.
- localVANTAGE: franchise SEO and map optimization to help brands stand out.
- adVANTAGE: franchise-focused advertising to help franchisees get ahead.
And because we know clarity matters, we’ve also rolled out:
- New and improved Solutions Center
- Faster, cleaner Report Dashboards
- New services for small businesses, so even the “little guys” can grow big
We haven’t changed who we are. We’ve just turned the volume all the way up.
Thanks for being on this journey with us. We’re just getting started. If you’re ready to explore what this could mean for your brand, book a call with our team. We’d love to help you build the right plan to grow your brand.
