Your Essential Guide to a Stronger, Smarter Holiday Marketing Strategy
The holiday season has a way of sneaking up on business owners. One moment you’re prepping fall promotions, and the next your customers are already searching for gift cards, last-minute appointments, and holiday specials.
That’s exactly why we created the 2025 Holiday Marketing Playbook — a free, comprehensive guide designed to help local businesses and franchise owners build a holiday marketing strategy that actually works.
If you want to boost visibility, attract more customers, and maximize sales during the busiest shopping season of the year, this playbook is your roadmap.
Download the PlaybookWhat’s Inside the 2025 Holiday Marketing Playbook?
This guide walks you through the most important trends and tactics shaping holiday marketing in 2025. You’ll learn how shopper behavior is shifting, how to show up across multiple channels, and how to keep your brand top-of-mind from early November through January.
Inside the playbook, you’ll discover:
A clear breakdown of today’s holiday marketing landscape: Holiday shopping is more spread out than ever, and customers are jumping between TikTok, Google, email, and in-store experiences at lightning speed. The playbook shows you exactly how to stay visible in all the places that matter.
A simple, three-phase holiday marketing strategy: You’ll get an easy-to-follow plan for the Lead-Up, Peak, and Lead-Out phases of the season so you can drive momentum before, during, and after the holidays.
Digital marketing tips that boost holiday sales: We cover everything from website updates and Google Business Profile optimization to email campaigns, SMS reminders, social content, and paid advertising — all tailored for seasonal success.
AI-era readiness for small businesses: More shoppers are using AI tools to discover gift ideas and local services. The playbook explains how to improve your chances of showing up in AI-powered recommendations.
Offline tactics that bring customers through your doors: From in-store signage to community events to holiday décor, you’ll learn how to create memorable in-person experiences that support your digital efforts.
Giftable offers and packages that convert: The playbook includes ideas for bundling your services into irresistible holiday-ready gift packages — perfect for spas, gyms, salons, wellness studios, and other service brands.
A measurement guide to evaluate your holiday marketing results: Learn what metrics to track and how to turn seasonal insights into long-term growth.
Who the Holiday Marketing Playbook Is For
- Small business owners
- Franchise owners and franchisees
- Salons, spas, and wellness studios
- Gyms, fitness studios, and personal trainers
- Medspas and beauty brands
- Any local business preparing for Q4 marketing or for January
If you want a strategic, easy-to-follow guide you can put to work immediately, this is it.
Download the Free 2025 Holiday Marketing Playbook
Holiday marketing doesn’t have to be overwhelming. With the right plan, you can create a stronger Q4, attract more customers, and carry your momentum into the New Year.
The holidays move quickly, but the right strategy can help you stay ahead of the rush and turn the season into real growth. If you’d like help turning your ideas into a clear, effective plan, we’re here to guide you.
Book a free consultation and let’s map out your strongest December and January yet.
