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Over the last few years, video has become a powerful form of media for brands. From Instagram Reels and TikToks to YouTube and vlogs, people are watching more video online than ever before – in fact the amount of online video they watch has almost doubled since 2018. The number of businesses using video as a marketing tool has risen as well, from 61% of those surveyed in 2016 to 86% in 2021. In a previous article, we covered the basics of using video marketing, but did you know that you can use SEO techniques for videos as well? When it comes to search engine optimization (SEO), video can play an important role. In this guide, we’ll outline how video works for SEO, why you should consider adding video to your marketing strategy, and we’ll share some some additional best practices for making the most of video marketing in 2022.
- Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day.
- Google’s research shows that 6 out of 10 people would rather watch online videos than television.
- YouTube states that its users view more than 1 billion hours of video each day on the platform.