Person using social media management
04 Aug 2020

Best Social Media Management Practices | CyberMark

The Importance of Social Media Management for Small Businesses

Social media can drive amazing results for companies…when done right! As a small business owner, do you have the time to manage all the different platforms and track their performance to ensure best practices are being met? Unfortunately, we all can’t be superheroes, but thanks to CyberMark, you don’t have to be! Our social media management services offer small business owners the most effective way to reach their current and potential customers.

Social provides your customers with a direct line of communication. It puts your company in their hands and keeps your business active in their mind when deciding where they are going to spend their next dollar. From the awareness & consideration phase to the decision phase, social media is a great tool to use in every step of the buyer’s journey.

Social Media Services

As one of the top social media agencies in Phoenix, we work with our clients to build out personalized and intentional social media plans. If you are new to the social world or have existing accounts, we work with you to maximize your social media performance. Each of our clients receives a monthly content calendar with pre-planned posts that have been curated based on your brand, services, and goals.

Not all social media platforms are created equal

A social media evaluation is extremely important in providing us with insight on how to make your social media work for you! From past post performance and other insights such as, time of day, comments, shares, and likes, this information will help us determine which platforms will best complement your business and audience! Over time we will strengthen your social media presence to, in turn, improve ROI. This ensures we are using the right platforms to connect with the right audience. Our social media know-how will get you the shares, comments, and likes your business needs!

Social Media Platforms:

To get those shares, comments, and likes, our Phoenix social media management team will curate monthly content calendars! Our social media management ranges from setting up accounts to Facebook management services. These content calendars are the result of social media planning that will create an online presence and, in turn, drive traffic to your website and business. Small business owners are already busy running their company. When it comes to social media, having social media is one thing – managing it and maintaining best practices is another.

Some of the most popular social media platforms we manage:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Online Presence

One of the best ways to grow your business and drive brand awareness is through an online presence. The more content available to potential customers, the better. This delivers an incredible amount of credibility.

While you might know everything, there is to know about your business, and your customers are at different levels of familiarity. The more information available at your customers’ disposal, the better. An online presence is one of the best ways for you to inform clients of your offers, services, or promotions.

An online presence also provides you with direct control of how you present your brand. This gives you the ability to have a positive image of your company across the internet. Large audiences can see your company’s image.

Brand Voice

Having an online presence is only part of a successful digital marketing strategy. For maximum efficacy in your online presence, brand voice is another important piece to nail down. At CyberMark we work with small businesses to large franchises to maintain and in some cases, develop brand voice. By using a dedicated team of marketing specialists, we are able to operate as a filter to ensure all online communication is cohesive and on-brand.

Brand voice helps your business become familiar and recognizable. Over time this builds trust with your customers through constant messaging. In franchise marketing, we are still able to create personable and unique content within the boundaries of each client’s specific brand guidelines.

Branding we maintain and/or develop:

  • Brand Voice (tone,diction,syntax)
  • Tone
  • Fonts
  • Colors
  • Images

Local Listings

Local listings are an effective and inexpensive way to create a strong online presence. These online listings increase visibility and can be thought of as the new phone book. Most listings build credibility for your business and are considered reputable sources to potential customers. At CyberMark we update and manage over 45+ local listing websites instantaneously. This always ensures your business information is accurate and available to future customers. Having these local listings also helps your website from an organic standpoint as they will show up in local search results!

Some of the local listings we manage for our clients:

  • Google Maps
  • Bing
  • Yelp
  • Foursquare
  • And many more!