Facebook Ads
Ignite growth with Meta campaigns built to perform
Meta ads are a powerful way to grow your business–if they’re done right. We don’t just boost posts and hope for the best. We build targeted, strategic campaigns that connect your brand with the right audience at the right time.
Why Choose
Meta Ads?
Generate higher quality leads. Turn up the heat on your pipeline.
If your lead funnel’s gone quiet, Meta ads are the match that reignites it. Nearly 4 billion people worldwide use Meta products every day, from scrolling through Facebook and Instagram to chatting on Messenger and WhatsApp. Chances are, your customers are among them! We build campaigns that spark interest and move people to act, so you get more leads without chasing them.
The CyberMark Difference
Leads That Actually Convert
We optimize for lead quality, not quantity. With CyberMark’s Lead Tracking integrations with the Meta Conversions API, we help businesses attract the kind of leads that turn into real customers.
Advice That Serves You, Not the Algorithm
We don’t blindly follow Meta’s playbook; we follow what works. Our experts recommend what drives results for your business, not what lines a platform’s pockets.
Growth You Can Measure
Likes and shares are nice, but they don’t contribute to the bottom line. We focus on the metrics that matter: form fills, calls, bookings, and sales. That’s where the real growth happens.
What's Included with Meta Ad Management
Research & Strategy
We start with your goals and build the campaign around them. No guesswork. Just a clear plan built on audience insights and platform best practices.
- Objective
- Audiences
- Budgets
- Media Mix
Campaign Development
We manage the full process, from campaign setup to launch. Simply share your Meta page, pixel and ad account with us, and our experts take care of the rest.
- Image design & development (x4 ads)
- Copywriting
- Budget and bid strategy
- Tracking implementation
- Form integration
- QA and launch
Optimization & Testing
We don’t set it and forget it. Our team watches results like a hawk and evaluates campaigns regularly to ensure every dollar goes toward results.
- A/B testing for headlines, copy, and creative
- Conversion tracking tied to real business goals
- Trend analysis and audience management
- Ongoing refinement to improve ROAS
Transparent Reporting
You get a bird’s-eye view into results: what’s working, what’s not, and our next move, plus a real-time dashboard that makes it easy to stay informed.
- Get an easy-to-read summary report in your inbox each month
- Dive deep into tons of metrics for any date range with a live dashboard
- Direct integration with Meta Conversions API and CyberMark’s Lead Portal
1:1 Expert Support
Meet monthly with your dedicated ad strategist to review results, talk through what’s coming next, and get recommendations tailored to your business goals.
- Dedicated Meta advertising expert
- Convenient online booking
- Recommendations to help you grow
How It Works
Get a Custom Proposal
We start with a quick meeting to learn about your goals, budget, and brand. Then, our Meta ad experts create a Good/Better/Best plan with strategy recommendations, budget options, and helpful add-ons like landing pages or call tracking.
Build Your Campaigns
Once we have access to your accounts, we refine your strategy, develop ad creatives, define audience targeting, and set up tracking. Then, we build your campaigns—usually within 2–3 weeks.
Launch & Optimize
After confirming final details, we launch your ads. From there, we monitor performance, make data-driven improvements, and meet with you monthly. Campaigns typically take 90–120 days to fully optimize.
Partner with CyberMark
This isn’t our first rodeo. As one of Facebook’s earliest advertising partners, we’ve seen it all when it comes to Meta Ads. Whether you’re trying social advertising for the first time or are struggling to improve the quality of campaigns you already have running, our experts will take the time to understand your goals and craft a gameplan to achieve them.
FAQs
Navigating Meta ads can feel like crossing unfamiliar terrain, but you don’t have to do it alone. Whether you’re wondering about budgets, setup, or how we track performance, we’re here to make it simple. Below are answers to the most common questions we hear from businesses like yours. If you don’t see what you’re looking for, just reach out. We’re happy to guide you through it.
Do I need a Facebook page to run ads?
Yes. If you’ve already got one, you’ll share Partner Access during onboarding. If not, we can create one for you for a small setup fee, or you can use our step-by-step guide to set it up yourself the right way from the start.
Do I need an Instagram business profile to run ads?
It helps, but it’s not required. If you already have one, you’ll share Partner Access during onboarding. If you don’t have one, ads will come from your Facebook page’s display name.
Do I need a Facebook Ad account to run ads?
Yes, and it should be in your name—not an agency’s. If you have one, just grant access. If not, we’ll guide you through creating a business account and sharing an ad account with us. This ensures you always retain full ownership and control.
How much do I need to spend on Meta ads?
We typically recommend $1,000 to $3,000 per location per month for local service campaigns. Ecommerce or national brands may need more. We’ll help you right-size your spend based on your goals and market.
Can I change my Facebook Ads budget?
Absolutely. Increases can take effect immediately. Budget reductions are scheduled for the 1st of the following month to keep reporting clean. We suggest giving it at least 90 days before making changes so we can gather meaningful data.
Is there a minimum Facebook Ads budget requirement?
Yes. We recommend starting with at least $1,000 per campaign per month to see strong performance. A custom recommendation will be provided in your proposal.
How is the Facebook Ads budget billed?
Meta bills you directly for ad spend: your entire budget goes to the platform. You’ll enter your payment method into your ad account at setup and whenever you need to edit payment information. For security, we never manage or store your billing info.
How do I change my Facebook Ads billing information?
You can follow these steps to edit or update your payment method:
- Go to your Payment settings in Ads Manager.
- In the Payment methods section, click … Options next to the payment method you want to edit.
- Select Edit from the dropdown menu.
- Make your changes and then click Save.
Your payment method is updated.
Can I run both Facebook and Instagram ads at once?
Yes. Most campaigns we run use automatic placements across Facebook, Instagram, and Messenger to reach your audience wherever they choose to use Meta products. We tailor the creative for each platform where needed.
Do I have to write the ads or provide graphics?
Not unless you want to. We handle the copy and starting creative, but you’re welcome to share images or videos anytime. We’ll even set up a shared folder so new content flows right into our process.
Can you run Facebook ads for multiple franchise locations?
Definitely. Franchise Facebook ad management is one of our specialties. We build localized campaigns that drive leads while keeping your brand consistent. Ask us about our adVANTAGE program for multi-location networks.
How will I know how my ads are performing?
You’ll get monthly reports that cut through the noise and highlight what’s working. You can also check your dashboard anytime, and meet 1:1 with your ad expert each month to review results and plan next steps.
Get Ready to
fire up your funnel
From local businesses to national franchise brands, we’ve helped hundreds of companies turn clicks into customers with Meta advertisng.
You don’t need hype. You need heat. And that’s exactly what we bring.