BuildBak

The Website

Screenshot 2025-08-19 at 11-35-49 Locations - BuildBak

Screenshot 2025-08-19 at 11-36-00 Construction Restoration Services in Framingham Fire Water Storm BuildBak Eastern MA

Screenshot 2025-08-19 at 11-36-08 Storm Damage Services in Framingham BuildBak Eastern MA

Screenshot 2025-08-19 at 11-36-21 The Construction Restoration Process BuildBak®

Before
& After

Before
After

Project Overview

CyberMark successfully rebuilt the BuildBak website on our proprietary brandVANTAGE platform — a multisite solution designed to help service-based businesses scale smarter, faster, and with total brand control.

This rebuild wasn’t just a reskin. It was a foundational shift. The old site lacked flexibility, speed, and standardization. The new platform provides a streamlined backend, improved page load performance, mobile-optimized UX, and a structure that can grow with the business — including support for future locations.

Project Details

Tech/Tools Used

brandVANTAGE Solution

Challenges & Goals

Client Challenge

Outdated and Rigid Site Architecture
The old site wasn’t designed with flexibility or scalability in mind. Adding new pages or making structural changes required dev support, slowing down execution.
No Foundation for Multi-Location Growth
There was no built-in framework to support multiple service areas or sub-sites. It lacked the infrastructure needed for consistent, efficient expansion.
Performance Bottlenecks
Slow load times and inefficient asset handling were hurting UX and SEO, especially on mobile devices.
Limited Admin Usability
Content updates were difficult to manage. The backend was disorganized and not user-friendly for non-technical users.
Lack of SEO Optimization and Structured Data
The old site had minimal on-page SEO setup. There was no centralized way to manage meta titles, schema, or local SEO best practices.

Goals/Objectives

Modernize the Website Experience
Improve Site Performance
Simplify Content Management
Prepare for Location Growth
Centralize Brand Control

Results & Impact

Key Results

Custom-branded Multisite build
Fully responsive design and faster page loads
SEO-focused architecture with scalable templates
Simplified admin dashboard for easier updates
Ready for location expansion via brandVANTAGE’s cloning and management tools

Client Testimonial

We were extremely pleased with the efficiency with which the project was run. The team at CyberMark did an excellent job from start to finish, and the overall design of the website is fantastic. We especially love how easy it is to manage the site for individual franchisees, which will be a great benefit to their ability to independently manage their own sites within ours.