brand strategy
Your roadmap begins here
Desert trails aren’t charted overnight, and neither are franchise marketing strategies. We take time to learn your terrain: what makes your brand different, who your customers are, and how your market moves. The result? A Playbook built to scale, and an adVANTAGE platform ready for takeoff.
What to Expect
As we work to develop your brand’s digital advertising strategy, we roll up our sleeves and begin building the blueprint for your Digital Playbook.
Industry & Competitor Research
We start by understanding your brand’s positioning in the broader market. Who are your competitors? What’s working for them—and where are they missing the mark? We use this intel to define the strategic edge your brand can own.
Keyword & Targeting Insights
We analyze what your ideal customers are actually searching for and how they interact across platforms. This informs keyword strategy, targeting layers, and messaging that connects.
Tactics & Budgeting Guidance
We don’t just guess what might work—we show you what’s possible. You’ll get a tiered breakdown of strategic options (good, better, best), built around your goals, budget thresholds, and local realities
Promotions & Phased Openings
From grand openings to seasonal pushes, we help define the offers, timing, and messaging that become the backbone of your Blueprint Campaigns—plug-and-play programs ready for every location.
Dynamic Tags & Local Flavor
We prepare your brand for scale by mapping out dynamic variables for city names, service areas, offers, and more—so every page and ad feels local while staying perfectly on brand
Platform & Playbook Infrastructure
Everything we learn feeds directly into the foundation of your adVANTAGE platform. The tracking, the landing page architecture, the campaign structures—all of it starts here.
From Raw Data to
Real Direction
We close out the Discovery Phase with a collaborative strategy session—where insights turn into action. You’ll walk away with:
A custom framework for your Digital Playbook
Offer and messaging strategy tailored to your goals
Tiered budget recommendations based on performance modeling
A campaign rollout roadmap
Clear KPIs and benchmarks for success
This isn’t just research, it’s the strategic core of your adVANTAGE program. Every ad, campaign, and optimization from here on out is grounded in this foundation.
Get ready to
chart a path
You need a process that scales—repeatable, adaptable, and rooted in performance. That’s what adVANTAGE delivers. Whether you’re at 10 locations or 100, this discovery phase becomes the blueprint for more intentional, more effective franchise digital marketing.
Ready to Navigate Smarter? Let’s set your sights on scalable growth.