adVANTAGE Playbook
Elevated Brand Control
When every location is out there blazing its own trail, it’s easy to lose sight of the big picture. The adVANTAGE Marketing Playbook brings it all into focus—offering franchisors a high-level perspective of the entire marketing landscape, and giving franchisees the direction they need to move forward with confidence.
One Playbook.
Every Location.
Your team doesn’t have to figure it out alone. The adVANTAGE Playbook is your brand’s blueprint for launching high-performing, brand-approved campaigns—fast. Each location simply chooses their market, budget, and offer. We handle the rest.
As you add new campaigns, channels, or initiatives to the Playbook, they instantly become available for franchisees to use in their local marketing. When we roll out major updates, like fresh keywords or new creative assets, those changes automatically apply across all accounts. This keeps every location up-to-date and tapping into the latest brand-wide insights.
What's Inside?
Think of the adVANTAGE Playbook as a strategic overlook: a central resource that maps out your marketing terrain and equips every franchisee with what they need to launch successful, consistent campaigns across every channel.
Turnkey Campaigns
Launch campaigns quickly with messaging tailored to your location’s phase—whether you’re opening, promoting, or building awareness. Each campaign includes a defined objective and offer to help you hit the ground running.
Ad Creative Library
Choose from a full library of professionally designed creative and copy options for every campaign. Ad copy is locally customized using dynamic tags, keeping everything on-brand and relevant to your market.
Targeting, Keywords, and Offers
We handle the strategy—targeting, keywords, and offers—using data from across the franchise network. All you need to do is set your budget, share your target zip codes, and confirm the offer you’d like to use.
Budget & Channel Recommendations
Every campaign includes data-informed “good, better, best” budget ranges based on your goals. Whether you’re testing or scaling, you’ll know what to spend—and what kind of results to expect.
Conversion-Ready Landing Pages
Each campaign includes a landing page designed to convert. Pages are customized with your location’s details and require no additional coding or design work.
Resources and Training
Franchisees have access to support links, training materials, and program guides to help you understand what’s included, how to get help, and what to expect at every step.
Elevate Your
Digital Marketing
Ready to put the power of the adVANTAGE Playbook to work for your franchise? Connect with us today and let’s start building marketing that scales—location by location.