adVANTAGE

Franchise Advertising, Simplified

Our adVANTAGE Program brings strategy, scale, and support together—so your franchisees succeed locally while your brand grows nationally.

What's Holding Back Your Franchise Marketing?

Scaling a franchise is tough when local marketing is all over the map. Without clear strategy, franchisees go rogue. Without brand controls, consistency breaks down. Without unified data, no one knows what’s working.

That’s why we created adVANTAGE, a complete advertising program purpose-built for franchise and multilocation brands.

Precision. Scale. Results.

Local Advertising Done Right

Say goodbye to guesswork and hello to scalable growth with the CyberMark Franchise adVANTAGE Program—our proven process for managing consistent, high-performing ads across all locations and channels with hands-on support for franchisees and brands alike.

We’ve got it covered—and then some. From strategic alignment to hands-on local support, adVANTAGE gives you the clarity, control, and confidence to scale smarter.

Ready to grow your franchise with local ads? Turn up the heat on your marketing—schedule a call today.

Our Approach:

Local Advertising, Birds-Eye View

Our franchise digital advertising strategies are built on technical excellence and scalable systems that support long-term growth.

process

Success Starts with Strategy

Every adVANTAGE partnership begins with deep discovery. We begin with a deep dive into your brand, audience, and goals. From there, we build your custom Digital Playbook, outlining what can be personalized at the local level and what stays aligned with your brand. Once the strategy is set, we create the tools to power it—so every location is ready to launch fast.

platform

Designed for Max Results

Our adVANTAGE platform powers fast, optimized landing pages for each location with centralized control over messaging and offers, all built with our brandvantage tech. Campaigns stay consistent while franchisees stay flexible.

playbook

The Blueprint for Growth

Your adVANTAGE Playbook is the blueprint for scalable success. It defines which elements franchisees can customize, and which stay locked to brand standards. Inside: targeting, copy, creative, budgets, media mix, and more—everything you need to streamline campaigns across every location and every channel. Franchisees follow the plan. You keep brand alignment. Everyone wins.

People

Hands-On Support

Technology powers it, but people make it work. Our team becomes your team, managing everything from franchisee onboarding to ongoing ad execution. Each location gets expert guidance, and your corporate team gets the reporting, insights, and strategy support needed to optimize across the brand. Whether you’re supporting current locations or recruiting new ones, we’re ready.

Performance

Reporting You Can Rely On

With CyberMark’s reporting tools, you don’t just see impressions and clicks—you see what matters. Our system tracks every lead back to the campaign that generated it, giving you a clear view of which ads are driving real results. Whether you’re looking at one location or all of them, you get the data you need to make informed decisions.

More than a Vendor...
Your Partner in Digital

Franchise-Focused
Experts

We specialize in multilocation marketing that supports both your brand and your franchisees. Our team works closely with corporate and local franchisees to align goals and drive results. With deep experience across hundreds of markets, we know what it takes to win on every level.

Scalable. Adaptable.
Proven.

Growth looks different at every stage, and we’re built for all them. Our strategies aren’t cookie-cutter; they flex to meet your brand’s needs, with data as our compass. Whether you manage a handful of locations or are entering new markets, adVANTAGE gives the structure and support to get ahead.

Marketing That
Goes the Distance

When every location is running ads, there’s no room for chaos. adVANTAGE streamlines local ad management with tools and oversight that keep things sharp from launch to lead. We bring visibility and accountability, not surprises. The result? More leads, less waste, better ROI.

Elevated Insight,
Real Advantage

See what’s working across every location, every channel, and every campaign with adVANTAGE reporting. Whether you’re reviewing trends across hundreds of locations or checking in on one store, the data you need is right where you need it. It’s your entire brand landscape, in one powerful view.

FAQs

We work with franchises every day, so we know the questions that come up—whether you’re managing marketing for the brand or supporting local owners. This section covers what franchisors and franchisees need to know about partnering with CyberMark.

Do you work directly with individual franchisees?

Yes. Our adVANTAGE program is built to support individual franchisees with tailored ad management for their local markets. However, if corporate prefers a centralized approach, we also run national, regional, or co-op campaigns on their behalf. We’re flexible and can work with whichever structure fits your brand best.

How is ad account access managed?

You can either bring your own advertising accounts or we can help you set up new ones. For Google, we use a Manager Account (MCC) to organize location-level subaccounts. For Meta, we recommend that corporate owns a verified Business Manager account to house all related assets, such as ad accounts and social media pages. If a corporate account isn’t available, we’ll help franchisees create and manage their own. In every case, you retain full ownership of your accounts and a link will be provided for you to share access with our team.

What is included in the ad service?

Your one-time setup includes campaign creation, account setup, tracking configuration, and pre-launch coordination. Ongoing monthly management includes a dedicated marketing specialist, continuous optimizations, monthly reporting with a live dashboard, access to a lead tracking portal, email support, and strategy calls either monthly or quarterly based on your plan.

What platforms are supported?

We offer both a la carte single-channel packages and multichannel packages to franchisees to choose from. Refer to your service agreement for channels included in your adVANTAGE packages. Multichannel plans include any of the Core Channels listed, while Premium Channels are available for additional cost.

Core Channels

Google Ads

Paid Search
Performance Max
Display
Demand Gen
YouTube

Microsoft Ads

Bing Search

What makes a campaign successful?

Success depends on your specific goals. For most franchisees, the top priority is lead generation. However, if you’re aiming for brand awareness, online sales, or other objectives, we’ll tailor the campaign accordingly. We collaborate with you during the discovery phase to set these goals.

your growth, our
adVANTAGE

Ready to stop guessing and start scaling?

Join 500+ franchise locations who market with CyberMark.  With the right strategy, technology, and team, your brand can grow faster—with less chaos and more control. It’s time to gain the adVANTAGE.