
Bing Advertising
Expand Your Horizons
Most businesses crowd the well-worn trails of Google. But out here in the digital desert, opportunity blooms where others aren’t even looking.
Bing Ads, now called Microsoft Advertising, help your brand stake a claim in untapped territory. Fewer competitors. Lower costs. And a whole new audience ready to convert.
Why Microsoft Ads Are the Hidden Oasis
A Different Kind of Traffic Blooms Here
Bing powers searches not just on its own platform, but also through Microsoft Edge, Yahoo, DuckDuckGo, and more. That means:
- 01. Access to a more mature, higher-income audience
- 02. Stronger performance on desktops (hello, office workers!)
- 03. 1 in 3 U.S. desktop searches happen here — not on Google
Lower Cost-Per-Click, Higher Ground
With fewer advertisers crowding the space, you’ll find:
- 01. Lower average CPCs
- 02. Higher ad placements
- 03. Strong cost-per-conversion performance — especially in local and B2B campaigns
Think of it as finding a lush canyon while everyone else is stuck in the dust storm.
Seamless Setup — No Need to Reinvent the Wheel
Running Google Ads? We’ll import your campaigns into Bing, then fine-tune them to thrive in this new terrain:
- 01. Keyword tweaks
- 02. Demographic adjustments
- 03. Bing-specific extensions
You’ll be up and running faster than a roadrunner.
Show Up Where Decisions Are Made
Bing is baked into Windows and Microsoft 365 products; it’s the default search engine in thousands of offices. If your customers work from a desk, chances are they’re searching with Bing.
It’s Bigger Than Bing: It’s the Microsoft Network
Your ads can appear across:
- 01. LinkedIn integrations (exclusive to Microsoft Ads)
- 02. MSN, Outlook, Xbox, and trusted partner sites
It’s like pitching a tent in every corner of the digital desert — with your message front and center.
Who Should Tap Into Bing Advertising?
We recommend Microsoft Ads for:
- 01. Local businesses wanting more quality leads
- 02. Franchises looking for smart, affordable reach
- 03. B2B companies targeting professionals
- 04. Brands already winning on Google, ready to expand
Let's Blaze a Trail
Together
Not sure if Bing is the right path? We’ll scout it for you. From setup and strategy to testing and optimization, we’ll help you make the most of every dollar spent.
Because growth doesn’t just happen in crowded markets — it flourishes where others forget to look.