Google PPC Ads
Get Found. Booked. Growing.
Proven Google Ads Expertise You Can Trust
From local businesses to sprawling franchises, we help you capture demand before it dries up.
This isn’t our first rodeo. We’ve been riding alongside Google Ads since the early days as one of their first Premier Partners, and we’ve seen every shift, update, and algorithm twist the platform has thrown at advertisers. Through it all, we’ve stayed ahead of the curve, helping businesses like yours not just keep up, but thrive.
Here’s what that looks like:
- Local home services businesses getting the phone ringing within days of launch
- Multi-location franchises cutting wasted ad spend and gaining visibility in every market
- Local gyms, salons, spas, and personal care brands filling appointment slots with high-quality leads
We don’t believe in one-size-fits-all advertising. We believe in proven strategy, smart execution, and campaigns that work as hard as you do.
How It Works
Get a Custom Proposal
We start with a quick meeting to learn about your goals, budget, and brand. Then, our PPC experts create a Good/Better/Best plan with channel recommendations, budget options, and helpful add-ons like landing pages or call tracking.
Build Your Campaigns
Once we have access to your accounts, we refine your strategy and research keywords, audience targeting, and ad placements. Then, we build your campaigns—usually within 2–3 weeks.
Launch & Optimize
After confirming final details, we launch your ads. From there, we monitor performance, make data-driven improvements, and meet with you monthly. Campaigns typically take 90–120 days to fully optimize.
Why should you run
PPC Search Advertising?
You Only Pay per Click
High-Intent Searches
Precise Keyword Targeting
Go Beyond Search Results
What's Included in Google Ads Management
Research & Strategy
We start with your goals and build the campaign around them. No guesswork. Just a clear plan built on audience insights and platform best practices.
- Keyword research (including local and service-based terms)
- Negative keyword filtering to prevent wasted spend
- Geo-targeting to prioritize where your best customers are
Campaign Development
We manage the full process, from campaign setup to launch.
- Structured campaigns by service and location
- Custom ad groups and ad copy
- Display and remarketing ads designed in-house
- Local extensions to boost visibility in Maps
Optimization & Testing
We don’t set it and forget it. Our team watches results like a hawk and evaluates campaigns regularly to ensure every dollar goes toward results.
- A/B testing for headlines, copy, and creative
- Conversion tracking tied to real business goals
- Trend analysis and search term management
- Ongoing refinement to improve ROAS
Transparent Reporting
You get a bird’s-eye view into results: what’s working, what’s not, and our next move, plus a real-time dashboard that makes it easy to stay informed
- Get an easy-to-read summary report in your inbox each month
- Dive deep into tons of metrics for any date range with a live dashboard
- Enhanced Conversion integration with CyberMark’s Lead Portal
1:1 Expert Support
Meet monthly with your dedicated ad strategist to review results, talk through what’s coming next, and get recommendations tailored to your business goals.
- Dedicated paid search advertising expert
- Convenient online booking
- Recommendations to help you grow.
FAQs
When demand strikes, you don’t have time to second-guess your strategy. Google Ads can be a powerful tool, but only if you know how to wield it. Below, we break down the most common questions so you’re ready to move fast, strike smart, and capture leads the moment they appear.
Still feeling the heat? We’re just a call away.
How does the Google Ads auction work?
Every time someone types a search into Google, an auction happens in a flash behind the scenes, with all advertisers who are interested in that keyword competing for real estate on the search results page. You only pay when someone clicks on your ad.
How does Keyword bidding work?
In Google Ads, keywords are words or phrases that are used to match ads with the terms people use when they search. We’ll suggest keywords that capture customers searching in different ways, including:
- Customers who know exactly what they want
- Customers who don’t know the best way to search for something when they first learn about it
- Customers who might be impacted by unexpected world events
These terms and queries that Google think are related will trigger your brand to compete in the ad auction when someone in your area searches for them.
Do I need a Google Ad account to run ads?
Yes. If you have one, just grant access. If not, we’ll create one and share access should you terminate services with us at any point. This ensures you always retain full ownership.
How much do I need to spend on Google Search ads?
We typically recommend $1,000 to $3,000 per location per month for local service campaigns. Ecommerce or national brands may need more. We’ll help you right-size your spend based on your goals and market.
Can I change my Google Ads budget?
Absolutely. Increases can take effect immediately. Budget reductions are scheduled for the 1st of the following month to keep reporting clean. We suggest giving it at least 90 days before making changes so we can gather meaningful data.
Is there a minimum Google Ads budget requirement?
Yes. Your budget is a ceiling—not a guarantee of full spend. You set the maximum amount you’re willing to invest each month, but if the campaign doesn’t generate enough clicks or leads to use that full budget, you’ll only be charged for what you actually get. This helps ensure you don’t overspend while still giving your ads room to perform.
We suggest starting with at least $1,000 per campaign each month for strong results. If your campaign doesn’t generate enough activity, you might spend less than that. We’ll provide a custom budget recommendation tailored to your goals in your proposal.
How is the Google Ads budget billed?
Google bills you directly for ad spend based on the number of clicks generated: your entire budget goes to the platform. You’ll enter your payment method into your ad account at setup and whenever you need to edit payment information. For security, we never manage or store your billing info.
How do I change my Google Ads billing information?
You can follow these steps to edit or update your payment method:
- Sign in to the payments profile.
- Click Payment methods.
- Choose Add or Edit payment method.
- Enter payment method details and follow any instructions.
- If you’re adding a card: You may find a small “pending” charge on your bank account. This helps Google verify your card. It will disappear later and won’t affect your account balance.
- If you’re adding a bank account in the United States: You might be asked to verify your account through instant verification, where you securely share your banking credentials with Google for 24 hours. If you have trouble using instant verification, try the test deposit.
- Choose Save.
Can I run both Search and Performance Max campaigns at once?
You can follow these steps to edit or update your payment method:
- Go to your Payment settings in Ads Manager.
- In the Payment methods section, click … Options next to the payment method you want to edit.
- Select Edit from the dropdown menu.
- Make your changes and then click Save.
Your payment method is updated.
What kind of documents are accepted for Google Advertiser Verification?
Organizations may be required to provide 2 different types of documentation for advertiser verification: organization registration documents and a government-issued photo ID from an authorized representative. Acceptable documents include:
Registration documents:
- Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
- Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990.
- Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name
- Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name
- Business credit reports that state your Organization name from Experian, Equifax, or TransUnion
Authorized representative’s government-issued photo ID:
- Passport
- State identification
- Driving license
- Permanent resident card or Green card
An authorized representative is an admin of the Google Ads account and/or the payments profile paying for the ads.
Can you run ads for multiple franchise locations?
Definitely. Franchise PPC ad management is one of our specialties. We build localized campaigns that drive leads while keeping your brand consistent. Ask us about our adVANTAGE program for multi-location networks.
How will I know how my ads are performing?
You’ll get monthly reports that cut through the noise and highlight what’s working. You can also check your dashboard anytime, and meet 1:1 with your ad expert each month to review results and plan next steps.
Strike When
demand is hot
When customers search for help near them, will they find you—or your competitor?
Google Search ads put your business right where it matters: at the top, at the right time, in front of the right people. It’s your chance to strike, capturing demand the moment it flares up.
This isn’t about awareness. It’s about action. Your future customers are searching. We make sure they find you first.