So, you've set up a Facebook page, Twitter account, blog and maybe even a Pinterest for your business. And now you're wondering, what's next? How do I use these sites, and how do I benefit from them? How often do I need to post and, more to the point, what should I post? And how do I get people to follow me? Setting up accounts is just the beginning; the real work is building and managing social media channels into something that benefits the company. However, too often, businesses put this task on a staffer with little to no social media management experience. This can result in underutilized social media channels that don't offer much of a return on investment.
That's where an experienced social media manager can really make the difference. Managing social media effectively is a much more complicated and time-consuming task than most organizations would anticipate, so why not turn to a professional who can guide you through the social media landscape? Here's how a social media consultant can take your social media to the next level:
Keep sites posted with interesting, quality content. The hallmark of any good social media strategy is sharing good, intriguing content. However, generating content on a regular basis is quite the daunting task, especially for a non-professional. A social media manager can take the burden of coming up with quality content for your business off the hands of a staffer.
Help grow your networks. For many businesses, one of the biggest challenges is growing social networks, especially in the first few months after launching. Building networks takes time, effort and patience, all luxuries in a business environment. A skilled social media manager will identify influential users and forge relationships with them on your behalf.
Monitor accounts. Being on social media opens you up to interact with the public, which can be a double-edged sword. With social media, customers can easily post both glowing reviews and nasty diatribes about your business. That's why it's important to have someone dedicated to checking your social media channels on a daily basis for new messages and responding appropriately.
Keep you abreast of new technology. The social media landscape is always changing. Facebook has major redesigns every six months or so, new forms of social media come onto the scene, and best practices are constantly evolving. It can be very difficult for the average person to keep up, much less determine how to take advantage of it all. A professional who works with social media every day can keep you informed of developments and how you could benefit from them.
In short, enlisting the help of an experienced social media professional can do wonders for your online marketing. CyberMark has a team of social media consultants that can set you on the right path for success. To find out more or for a free consultation, please contact us today at https://www.cybermark.com/contact/.