Changes to Facebook Conversion Rate Reporting
Old Facebook Conversion Rate Formula
total conversions ÷ total inline link clicks = conversion rate
New Facebook Conversion Rate Formula
total conversions ÷ total clicks = conversion rate
What this means for you: Your ads will continue to function as usual and all reporting data has been updated to reflect the new conversion rates, both for the current reporting period and prior periods. Based on the new data, we still anticipate a 10% conversion rate for most accounts, though this may vary based on your marketing objectives (conversion ads have a higher conversion rate than brand awareness ads, for example, but both are important). You should look at the conversion rate trend in the reporting to understand how performance has changed over time.
If you have any questions regarding your report, please feel free to reach out to marketing@cybermark.com!